Marketing Specialist, Paid Media

Cypress HCM; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Cypress HCM in New York, NY is seeking a Marketing Specialist, Paid Media to help set up and manage campaigns across Google Ads, Apple Ads and YouTube, focusing on SEM and app campaigns.

You will monitor KPIs, run reports, suggest audience targeting ideas, and support brand awareness initiatives in a fast-paced, collaborative team.

Qualifications

• Bachelor’s degree required and 1–3 years in paid media execution.
• Hands-on experience with SEM platforms and app attribution.
• Strong numeric, analytical and reporting skills.

Responsibilities

• Upload and schedule campaigns across SEM platforms (Google Ads, Apple Ads, YouTube).
• Monitor campaigns against KPIs, benchmarks and pacing.
• Update reports for marketing teams and stakeholders.
• Generate audience targeting ideas and optimization recommendations.
• Share data findings and campaign insights proactively.
• Ensure campaign data is reflected accurately in reporting.

Skills

Paid media experience

SEM knowledge

Media math

Media planning

Interpersonal communication

Multi-tasking

Education

Bachelor's Degree

Tools

Google Ads

Apple Ads

Bing

Kochava

Asana

G Suite

Job description

Work Arrangement: Onsite full time (5 days a week)

Hours: 9:00 AM to 6:00 PM

Job Description

As a Marketing Specialist, Paid Media, you will help with setting up and managing campaigns, working on setting up the right audience targeting profiles and ads in platforms. You’ll also help monitor metrics and results from the paid media campaigns to help understand which tactics and audiences are the driving most activity and engagements.

The ideal candidate will have prior experience in paid media execution, with specific skill set in SEM and driving acquisitions. You may also assist in upper-funnel awareness campaign planning, based on campaign needs. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our agile entrepreneurial team.

Your Day-to-Day

• Upload and schedule campaigns through various paid ad managers/platforms, with a focus on search engine marketing (SEM) and apps campaigns. Platforms including but not limited to Google Ads, Apple Ads, YouTube.
• Monitor performance of digital media buys against KPIs, benchmarks, and pacing of campaigns.
• Update and deliver reports to internal MACs teams and broader marketing team.
• Generate audience targeting ideas, build campaigns, make recommendations for optimizations.
• Proactively share findings, data and campaign suggestions.
• Ensure data of campaigns is appropriately reflected in campaign reporting and flag inconsistencies.
• Support the management, monitoring, and administration of advertising campaigns.
• Assist in planning of brand awareness campaign planning.
• Execute special projects as needed.

Qualifications

• Bachelor’s Degree.
• 1-3 years of hands‑on paid media experience, in‑house media team or from an agency.
• Experience in SEM ad platforms such as Google Ads, Apple Ads, Bing.
• Experience with mobile app attribution (MMP) platforms such as Kochava.
• Understanding of media math.
• Media planning experience.
• Advanced knowledge of G-suite.
• Experience working in project management tools like Asana.
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
• Strong interpersonal and communication skills.