Marketing Specialist, Paid Media

Solomon Page; New York (NY); On-site; USD 50,000 - 68,000; Full time

Job summary

Solomon Page is hiring a Paid Media Marketing Specialist for a top entertainment company in New York City. The freelance role runs through June 2027 with potential extension and is fully onsite at the NYC office.

You will manage SEM and app campaigns across Google Ads, Apple Ads, and YouTube, monitor performance against KPIs, and deliver regular reports to the marketing teams. Collaboration with MACs and other stakeholders is required.

Qualifications

• Bachelor’s Degree required.
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Responsibilities

• Upload and schedule campaigns through paid ad managers/platforms, focusing on SEM and apps campaigns (Google Ads, Apple Ads, YouTube).
• Monitor performance of digital media buys against KPIs, benchmarks, and pacing.
• Update and deliver reports to internal MACs teams and broader marketing team.
• Generate audience targeting ideas and build campaigns; propose optimizations.
• Share findings, data and campaign suggestions with stakeholders.
• Ensure data in campaign reporting is accurate and flag inconsistencies.
• Support management, monitoring, and administration of advertising campaigns.
• Assist in planning brand awareness campaigns.
• Execute special projects as needed.

Skills

Paid media

Media planning

Media math

Communication

Project management

multitasking

Education

Bachelor's degree

Tools

Google Ads

Apple Ads

Bing

Kochava

YouTube

G Suite

Asana

Microsoft Office

Job description

We are hiring a Paid Media Marketing Specialist to join a top entertainment company in NYC. This freelance position is set to run to June 2027 with potential to extend and will be fully onsite in their NYC office.

Pay Rate: $42.50

Responsibilities

• Upload and schedule campaigns through various paid ad managers/platforms, with a focus on search engine marketing (SEM) and apps campaigns. Platforms including but not limited to Google Ads, Apple Ads, YouTube.
• Monitor performance of digital media buys against KPIs, benchmarks, and pacing of campaigns
• Update and deliver reports to internal MACs teams and broader marketing team
• Generate audience targeting ideas, build campaigns, make recommendations for optimizations
• Proactively share findings, data and campaign suggestions
• Ensure data of campaigns is appropriately reflected in campaign reporting and flag inconsistencies
• Support the management, monitoring, and administration of advertising campaigns
• Assist in planning of brand awareness campaign planning
• Execute special projects as needed

Required Qualifications

• Bachelor’s Degree.
• 1-3 years of hands-on paid media experience, in-house media team or from an agency.
• Experience in SEM ad platforms such as Google Ads, Apple Ads, Bing.
• Experience with mobile app attribution (MMP) platforms such as Kochava
• Understanding of media math
• Media planning experience
• Advanced knowledge of G-suite
• Experience working in project management tools like Asana
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
• Strong interpersonal and communication skills

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.