Marketing Specialist, Paid Advertising

Yamibuy; Brea (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

A leading e-commerce platform is seeking a Paid Ads Specialist to enhance customer acquisition through effective performance marketing campaigns. You will play a key role in optimizing advertisements across various platforms, ensuring tracking accuracy, and working closely with analytical teams to drive growth. A successful candidate will have a strong background in paid media, with a focus on e-commerce, and excellent collaboration skills.

Benefits

401(k) matching

Health insurance

Vision insurance

Paid time off (PTO): vacation, sick, and holidays

Qualifications

• 2+ years of experience in paid media, specifically in e-commerce performance marketing.
• Proven success running and optimizing campaigns in Meta Ads and Google Ads (required); TikTok Ads and Pinterest Ads preferred.
• Strong understanding of funnel strategies, attribution, retargeting, and audience segmentation.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across multiple platforms.
• Make data-driven decisions to optimize campaign performance and maximize ROI.
• Collaborate with cross-functional teams to ensure alignment across all channels.

Skills

Paid media

E-commerce performance marketing

Social media advertising

Data analysis

A/B testing

Cross-functional collaboration

Tools

Google Analytics

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Job description

Brea, United States | Posted on 06/05/2025

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

About the Role:

We are looking for a results-driven Paid Ads Specialist to manage and optimize performance marketing campaigns across multiple platforms. This role is essential to scaling our customer acquisition efforts and driving e-commerce growth. You will own paid campaign execution, performance analysis, and work closely with both the creative and tech teams to ensure tracking and targeting excellence.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.
  
• Possess strong paid social media skills and extensive experience in social media advertising, with a focus on expanding efforts to reach potential customers, enhance brand visibility, and drive business growth.
  
• Work with developers and product team to ensure pixel/tag implementation is correct and updated, and troubleshoot tracking issues when needed.
  
• Make data-driven decisions to optimize campaign performance and maximize ROI.
  
• Analyze campaign data, generate performance reports, and provide actionable insights to the manager and cross-functional teams.
  
• Collaborate with the analytics team to conduct A/B testing and translate data insights into actionable strategies that drive business performance.
  
• Collaborate with cross-functional teams to ensure alignment and synergy across all channels and campaigns.
  
• Stay up to date with advertising changes, emerging trends, and new opportunities in the market.
  

Qualifications:

• 2+ years of experience in paid media, specifically in e-commerce performance marketing .
  
• Proven success running and optimizing campaigns in: Meta Ads and Google Ads (required)TikTok Ads, Pinterest Ads, other Social Media Ads (preferred)
  
• Strong understanding of funnel strategies, attribution, retargeting, and audience segmentation.
  
• Proficiency in Google Analytics , UTM setup, and interpreting performance metrics.
  
• Excellent communication and cross-functional collaboration skills.
  

Benefits & Compensation:

• 401(k) matching
  
• Health insurance
  
• Vision insurance
  
• Paid time off (PTO): vacation, sick, and holidays