Digital Marketing Specialist, Remote

Aledade; Los Angeles (CA); Remote; USD 70,000 - 85,000; Full time

Job summary

A leading healthcare services company is seeking a Digital Marketing Specialist to design and implement integrated marketing campaigns. The role emphasizes collaboration, analytical skills, and experience in email marketing with flexibility for remote work across the U.S. A comprehensive benefits package and opportunities for career advancement are provided.

Benefits

Comprehensive benefits package

Robust time-off plan with 21 days of PTO

Flexible work schedules

Qualifications

• 4+ years of experience in digital marketing, especially email and paid advertising.
• Familiarity with analytics tools for tracking performance metrics.
• Strong written and verbal communication skills.

Responsibilities

• Design and implement integrated digital marketing campaigns across various channels.
• Conduct A/B testing and track performance metrics.
• Collaborate with teams to align digital strategies with business objectives.

Skills

Analytical skills

Communication

Problem-solving

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

SalesForce

HubSpot

Google Adwords

LinkedIn

Google Analytics

SEMrush

Job description

Employer Industry: Healthcare Services

Why consider this job opportunity:
- Salary up to $85,000
- Opportunity for career advancement and growth within the organization
- Work remotely anywhere within the U.S.
- Comprehensive benefits package, including health, dental, and vision insurance paid up to 80%
- Robust time-off plan with 21 days of PTO in the first year, plus paid volunteer days and holidays
- Flexible work schedules to support work-life balance

What to Expect (Job Responsibilities):
- Design and implement integrated digital marketing campaigns across various channels, including email, web pages, and paid advertising
- Conduct A/B testing and utilize analytics to track performance metrics and generate insights for improvement
- Collaborate with cross-functional teams to align digital strategies with business objectives
- Develop and refine landing pages and website content to enhance user experience
- Manage and grow email subscriber lists, ensuring compliance with privacy regulations

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in digital marketing, with expertise in email marketing and paid advertising channels
- Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn, and programmatic advertising
- Strong analytical and problem-solving skills with familiarity in analytics tools (e.g., Google Analytics, SEMrush, Hubspot, SFDC)
- Excellent written and verbal communication skills

How to Stand Out (Preferred Qualifications):
- HubSpot marketing certifications
- Google Adwords and Google Analytics certifications
- Experience managing vendor and agency relationships
- ABM certifications

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