Digital Marketing Specialist- Sensaria Direct to Consumer Brands (DTC)

Sensaria; Morrisville (NC); Remote; USD 56,000 - 66,000; Full time

Job summary

A leading company in the Wall Décor and Print-On-Demand sector seeks two Digital Marketing Specialists to grow its online presence and drive customer engagement. You will lead B2C campaigns and enhance brand recognition. This remote role values creativity and collaboration in a dynamic environment.

Benefits

Competitive salaries and bonus opportunities

Paid vacation and time off

Company-paid medical, dental, and vision plans

Flexible work schedules

Virtual socials and team-building events

Qualifications

• 3+ years of proven experience in digital marketing within a multi-channel environment.
• Strong understanding of target audiences and marketing objectives.
• Experience with market research and analytics tools.

Responsibilities

• Develop and execute effective marketing campaigns across various channels.
• Write persuasive copy for marketing materials.
• Monitor and analyze campaign performance and provide insights.

Skills

Email marketing

Social media marketing

Content marketing

SEO

PPC advertising

Customer relationship management

Analytical skills

Education

Bachelor’s degree in a business-related field

Tools

Adobe Creative Suite

Analytics tools

Job description

Sensaria is a leading force in the Wall Décor and Print-On-Demand industry, specializing in high-quality framed prints, photo canvases, and personalized print products through our direct-to-consumer upload and print brands: Canvaspop, CanvasPeople, and PictureFrames. Driven by our passion for photography, we are committed to continuous improvement, consistently seeking ways to elevate our business and deliver outstanding products to our customers.

At Sensaria, we believe in the power of more — more bold creativity, elevated products, enhanced customer experiences, and expansive growth opportunities. Our goal is to help people relive their most cherished moments by making it simple to transform digital photos into high-quality prints, backed by exceptional service and accessible pricing.

The Role

We are looking for TWOcreative and passionate Digital Marketing Specialist(s)to join our collaborative remote marketing team. We work within North American time zones to connect easily on live video and achieve more together.

Reporting to the Director of Marketing, the Digital Marketing Specialist is responsible for developing, executing, and optimizing B2C digital marketing campaigns. In this role, you will lead and support promotional plans, track campaign performance, strengthen brand recognition, drive customer growth, and expand company awareness.

Proficiency in email marketing, social media marketing, website management, and reporting is essential, along with a strong understanding of B2C digital marketing best practices, concepts, and tools.

Essential Duties And Responsibilities

• Support the marketing team in establishing and evaluating a marketing strategy that contributes to annual revenue targets and brand growth
• Develop and execute effective marketing campaigns across various channels, such as email and SMS, content creation, social media, and digital advertising
• Play a key role in enhancing our brands online presence and growing our customer base to achieve business objectives
• Collaborate with the marketing team, external copywriters, and designers to develop engaging content and ensure consistent brand messaging across all channels
• Write persuasive, personalized copy for marketing materials including emails, ads, blog posts, and website content to convey key messages and value propositions
• Create and design on-brand content and marketing materials that engage new customers and provide value to existing ones
• Set up and manage drip campaigns and triggered email sequences to deliver targeted content based on customer behavior, ensuring personalized and timely communication to nurture leads and drive engagement
• Build and maintain relationships with customers, partners, and industry influencers
• Identify customer needs, preferences, and market trends while analyzing competitor insights to position our brand and highlight key differentiators
• Monitor and analyze campaign performance, offering insights and recommendations for ongoing optimization
  
  

Required Qualifications

• Bachelor’s degree preferred or equivalent experience in a business-related field
• 3+ years of proven experience in digital marketing within a multi-channel or eCommerce environment
• Hands-on experience with email marketing, social media, content marketing, SEO, and PPC advertising to drive online visibility, traffic, and lead generation
• Strong understanding of target audiences, industry trends, emerging technologies, and core marketing objectives
• Demonstrated ability to create compelling content and grow reach across channels
• Experience with market research methods and analytics tools, including A/B testing and customer feedback platforms, with a data-driven approach to performance optimization
  
  

Position Requirements

• Ability to comprehend and respond effectively to implicit instructions across a range of work situations
• Skilled in problem-solving, conflict resolution, and decision-making under pressure
• Strong analytical and creative skills with the ability to draw insights from various data sources
• Proactive, adaptable, and able to pivot based on evolving team needs while making timely, informed decisions
  
  

Required Skills

• Highly organized, detail-oriented, and deadline-driven
• Self-motivated and collaborative team player
• Customer-first mindset with a strong commitment to quality
• Excellent written and verbal communication skills
• Curiosity and willingness to learn and innovate
• Commercial awareness paired with a creative mindset
• Technically adept with an eye for good design and photography
• Proficient in Adobe Creative Suite, particularly Photoshop
• Ability to thrive in a fast-paced, dynamic environment
  
  

Perks And Benefits

• Competitive salaries and bonus opportunities
• Paid vacation and paid time off & paid holidays including a paid floating holiday
• Company-paid medical, dental, vision, life, and disability plans
• Flexible work schedules — structure your workday your way - this role is remote in North America- we are unable to provide sponsorship
• Virtual socials, holiday celebrations, games, and fun team-building events
• Join a small, passionate team focused on innovation and industry leadership
  
  

Salary Range: $56,600- 66,000

Benefits: Sensaria offers a competitive compensation package, which includes vacation days, sick days, paid holidays, a paid floating holiday of your choice, paid maternity & paternity leave, along with Medical, Dental, Vision, 401K, STD, LTD, Optional Life insurance, and opportunities for professional development. We are dedicated to creating an inclusive and collaborative workplace where every team member can thrive.

EEO Statement:

Sensaria, Formerly Circle Graphics Decor, and it's subsidiaries and acquired companies, (The Company) is an equal employment opportunity employer. The Company’s policy is to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, disability, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any protected category, characteristic or status. It is also the Company’s policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions.

The Company complies with the ADA, the ADAAA and applicable state law and considers reasonable accommodation measures that may be necessary for qualified applicants/employees to perform the essential functions of the job. Hire may be contingent upon a post-offer medical examination, and skill and agility tests, as appropriate for the position. Assistance For the Disabled Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact [e-mail] for assistance.

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