Marketing Specialist, NA — Field Campaigns & Launches

Piab Group; Hickory (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Innovative Culture

Global Impact

Global Presence

Sustainable Vision

Professional Growth

Diverse and Inclusive

Stable employer

Job summary

Piab Group is seeking a Marketing Specialist for North America to translate global strategy into regional programs that drive awareness and demand. You will own field marketing activation, events, digital campaigns, distributor marketing, and sales enablement across North America.

You will collaborate with Global Marketing, Product Divisions, Sales, and Channel Management to adapt programs for the region while upholding Piab brand standards and measuring impact.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field.
• 3+ years of progressive B2B marketing experience in field marketing or channel marketing.
• Experience with Salesforce or similar CRM and marketing analytics.
• Proficiency with Excel and PowerPoint; strong data interpretation skills.
• Proven ability to manage multiple campaigns and cross-functional teams.
• Strong written and verbal communication, creative thinking, and problem solving.

Responsibilities

• Plan and execute North American field marketing activities.
• Lead regional campaigns across digital and events.
• Plan trade shows and distributor events, manage leads.
• Develop co-marketing programs with partners.
• Collaborate with sales to target accounts and campaigns.
• Localize global content for North America.
• Manage inquiries and leads in Salesforce.
• Track KPIs and share insights with stakeholders.
• Coordinate regional agencies, budgets, and data.
• Travel within North America up to 20%.

Skills

Field marketing

Campaign activation

Channel marketing

Salesforce/CRM

Digital marketing

Adobe Creative Suite

Presentation creation

Team collaboration

Travel readiness

Education

Bachelor’s degree in marketing or related field

Tools

Adobe InDesign

Adobe Acrobat

Smartcat

SnapADDY

ZoomInfo

PowerPoint

Microsoft 365

Job description

Piab Group is seeking a Marketing Specialist for North America to translate global strategy into regional programs that drive awareness and demand. You will own field marketing activation, events, digital campaigns, distributor marketing, and sales enablement across North America.

You will collaborate with Global Marketing, Product Divisions, Sales, and Channel Management to adapt programs for the region while upholding Piab brand standards and measuring impact.