Marketing Specialist - Marketing Research

NovaTeq; Irvine (CA); Remote; USD 28,000 - 41,000; Full time

Benefits offered by this job

Competitive hourly rate

Part-time/intern level position

Potential to advance to full-time with

Inclusive environment for professional

Job summary

Novateq is seeking a Marketing Specialist – Market Research to understand target audiences, analyze market trends, and develop strategies for client leads and relationships. You will work with engineering to translate offerings into compelling value for potential clients and broaden brand reach.

The role emphasizes strong communication, proactive leadership, and a passion for technical consulting, with flexibility for remote work and Irvine-area collaboration.

Qualifications

• Bachelor's degree or equivalent in sciences, engineering, marketing, or a related field.
• Experience in market research, competitive landscape analysis, or client engagement.
• Excellent communication and interpersonal skills.
• Ability to work proactively and lead initiatives.
• A passion for technical consulting and an eagerness to learn about our services.

Responsibilities

• Conduct market research to identify trends, customer needs, and a competitive landscape.
• Create and deliver reports on market research findings and client engagement metrics.
• Collaborate with the engineering team to produce promotional materials.
• Develop and maintain strong relationships with clients through effective communication and engagement strategies.
• Evaluate the effectiveness of marketing initiatives and provide recommendations and actionable insights for improvement.

Skills

Market research

Client engagement

Communication

B2B marketing

Content management

Marketing automation

Technical writing

Education

Bachelor's degree

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Marketing Specialist - Marketing Research

Technical Analysis

Remote / Locals near Irvine, CA preferred

Full-time

4+ years

About This Role

As a Marketing Specialist – Market Research, you will be responsible for understanding our target audience, analyzing market trends, and developing strategies to develop client leads and maintain relationships. You will work closely with the engineering team to understand our offerings and effectively communicate the value to our potential clients. You will help us bring our brand presence to the broader scope of our client base.

Requirements

• Bachelor's degree or alike in sciences, engineering, marketing, or a related field.
• Experience in market research, competitive landscape analysis, or client engagement.
• Excellent communication and interpersonal skills.
• Ability to work proactively and lead initiatives.
• A passion for technical consulting and an eagerness to learn about our services.

Key Responsibilities

• Conduct market research to identify trends, customer needs, and a competitive landscape.
• Create and deliver reports on market research findings and client engagement metrics.
• Collaborate with the engineering team to produce promotional materials.
• Develop and maintain strong relationships with clients through effective communication and engagement strategies.
• Evaluate the effectiveness of marketing initiatives and provide recommendations and actionable insights for improvement.

Value-Adding Experiences

• Experience with market research tools and methodologies (surveys, focus groups, competitive analysis)
• Familiarity with digital marketing analytics platforms (Google Analytics, SEMrush, Ahrefs)
• Knowledge of B2B marketing strategies and lead generation techniques
• Experience with content management systems and marketing automation tools
• Background in technical writing and creating marketing collateral
• Understanding of IP-related industries and technology sectors
• Previous experience in consulting or professional services marketing

What We Offer

• Competitive hourly rate: $20-30/hour based on experience and qualifications
• Part-time/intern level position (8-24 hours/week) based on projects
• This position has potential to advance to a full-time position with benefits
• We strive to create an inclusive and supportive environment for professional growth