Senior Marketing Strategist

Boutique Recruiting; Irvine (CA); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Performance bonus potential

Salary growth and reviews

Collaborative environment

Professional development

Job summary

Boutique Recruiting in Irvine, CA is seeking a Senior Marketing Strategist to lead brand development, integrated campaigns, and go-to-market initiatives for diverse B2B and B2C clients. You will work closely with creative, media, and account teams to shape high-impact campaigns and drive strategic business outcomes.

With 10+ years in marketing strategy and 5+ years in leadership, you will analyze market trends, develop data-driven recommendations, and mentor a talented team.

Qualifications

• 10+ years of experience in marketing strategy or related field.
• 5+ years of leadership experience driving strategic initiatives.
• Proven ability to develop and execute integrated marketing across industries.
• Excellent presentation and client-facing communication skills.
• Expertise in market research, segmentation, brand positioning, and performance measurement.
• Experience with Google Analytics and marketing analytics platforms.
• Strong writing and copywriting for strategic briefs and thought leadership.
• Deep understanding of digital marketing, social media, UX, and multichannel campaigns.

Responsibilities

• Develop and execute brand, product marketing, and go-to-market strategies for B2B and B2C clients.
• Lead strategic planning initiatives aligning campaigns with client objectives and KPIs.
• Conduct market research, competitive analyses, and audience insights to identify growth opportunities.
• Create strategic briefs and present findings and concepts to clients and stakeholders.
• Collaborate with creative, media, production, and account teams to deliver integrated campaigns across channels.
• Establish and monitor performance measurement frameworks and optimize campaigns based on data.
• Support new business development through strategic pitches and client presentations.
• Build strong client relationships and identify opportunities for account growth.
• Provide strategic leadership and mentorship while managing multiple initiatives.

Skills

Marketing strategy

Leadership

Integrated marketing

Presentations

Market research

Data-driven decisions

Digital marketing

Brand strategy

Multichannel campaigns

Client relationship

Job description

Position Title: Senior Marketing Strategist

An established, full-service advertising and marketing agency in Irvine, CA, is seeking a Senior Marketing Strategist to lead brand development, integrated marketing strategies, and go-to-market initiatives for a diverse portfolio of B2B and B2C clients. This role will drive strategic planning, analyze market trends and consumer insights, develop compelling creative briefs, and present data-driven recommendations that solve complex business challenges. Working closely with creative, media, and account teams, this individual will shape high-impact campaigns, strengthen client relationships, and support new business opportunities.

Salary Range: $135,000 - $150,000 / annually, DOE

Responsibilities

• Develop and execute comprehensive brand, product marketing, and go-to-market strategies for B2B and B2C clients across multiple industries
• Lead strategic planning initiatives, ensuring marketing campaigns align with client business objectives, audience insights, and measurable KPIs
• Conduct market research, competitive analyses, customer behavior studies, and brand evaluations to identify opportunities for growth
• Create compelling strategic and creative briefs that translate complex business challenges into clear, actionable marketing solutions
• Present research findings, strategic recommendations, and campaign concepts to clients and key stakeholders with confidence and clarity
• Collaborate with creative, media, production, and account teams to develop integrated campaigns across digital, social, direct mail, and traditional channels
• Establish performance measurement frameworks, analyze campaign results, and recommend strategic optimizations based on data
• Support new business development through strategic pitches, client presentations, and innovative marketing recommendations
• Build trusted client relationships, proactively identify emerging opportunities, and provide strategic guidance beyond traditional advertising
• Provide strategic leadership and mentorship while managing multiple client initiatives, deadlines, and evolving priorities

Requirements

• 10+ years of experience in marketing strategy, advertising strategy, or a closely related field, preferably within an agency environment
• 5+ years of leadership experience with demonstrated success driving strategic initiatives and influencing business decisions
• Proven experience developing and executing integrated marketing strategies across multiple industries and client accounts
• Strong presentation and client-facing communication skills, with the ability to confidently deliver strategic recommendations and support business pitches
• Expertise in market research, competitive analysis, audience segmentation, brand positioning, and performance measurement
• Experience with Google Analytics, marketing analytics platforms, KPI development, and data-driven reporting
• Excellent writing and copywriting skills, with the ability to develop persuasive strategic briefs and thought-leadership content
• Strong understanding of digital marketing, social media, UX principles, emerging marketing technologies, and multichannel campaigns
• Highly organized, proactive, and independent, with the ability to manage competing priorities and take full ownership of projects
• Experience in healthcare, higher education, or other regulated industries preferred
• Experience working with established or nationally recognized brands preferred
• Ability to work onsite in Irvine, CA, Monday through Friday, with approximately 10–20% domestic travel

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Potential employer retirement and profit-sharing contributions of up to 5% of annual base salary, subject to plan guidelines and company performance
• Potential annual cash bonus of up to 3% of base salary, subject to company performance and applicable guidelines
• Annual performance reviews and opportunities for salary growth
• Collaborative, creative, and team-oriented work environment
• Opportunity to lead high-impact strategies for established brands and work directly with clients
• Meaningful autonomy, strategic ownership, and opportunities for professional development