Marketing Specialist / Marketing Analyst

Clean Energy Alliance; Carlsbad (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Clean Energy Alliance in Carlsbad, California is seeking a Marketing Specialist or Marketing Analyst to lead and elevate our brand, digital presence, and customer communications. You’ll balance strategy with hands-on content creation and design, driving campaigns that inform communities about clean energy benefits.

We value Collaboration, strong communication, and a hybrid work environment with occasional local travel to engage with communities and stakeholders in North San Diego County.

Qualifications

• Four years of professional marketing/communications/public relations/graphic design or related field.
• Strong written and verbal communication skills.
• Experience with graphic design, digital media, and brand management.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple priorities while working independently and collaboratively.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Brand & Creative: Create graphics for materials, reports, presentations, and customer communications.
• Maintain and strengthen CEA's brand identity across all platforms.
• Ensure messaging and visual branding are consistent and engaging.
• Content & Communications: Write press releases, website articles, newsletters, and program communications.
• Lead communications for major initiatives including launches, rate changes, and policy updates.
• Serve as a communications advisor to leadership on messaging, public engagement, and reputation management.
• Ensure customer communications comply with regulatory requirements.
• Digital Marketing: Manage the CEA website, keep content current, and propose improvements.
• Develop and manage social media content, monitor engagement, and respond to inquiries.
• Plan and run multi-channel campaigns across digital, print, social, paid media, and community outreach.
• Public Relations & Analytics: Build media relationships, coordinate press outreach and responses.
• Establish communication performance metrics and evaluate campaign effectiveness.
• Use analytics and customer insights to improve marketing strategies.

Skills

Written Communication

Verbal Communication

Brand Management

Graphic Design

Digital Media

Content Creation

Microsoft Office

Education

Bachelor's degree in Communications or related field

Job description

Shape the future of clean energy communications.

Are you a creative storyteller who loves combining strategy, design, and data to make an impact? Do you thrive in a collaborative environment where your work directly supports sustainability and community engagement?

Clean Energy Alliance (CEA) is looking for a Marketing Specialist or Marketing Analyst to lead and elevate our brand, digital presence, and customer communications. If you're passionate about creating meaningful campaigns, building strong brands, and helping communities understand the benefits of clean energy, we'd love to hear from you.

About Clean Energy Alliance

Clean Energy Alliance (CEA) is the default energy provider for the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach, and Vista. Since launching in 2021, CEA has grown to serve more than 255,000 residential and business accounts while advancing an ambitious goal of achieving 100% renewable energy by 2035.

We're committed to delivering cleaner energy, competitive rates, and exceptional customer service while helping reduce greenhouse gas emissions throughout our communities.

Learn more at https://thecleanenergyalliance.org/.

The Opportunity

Reporting to the Senior Key Accounts/Programs Manager, the Marketing Specialist or Marketing Analyst will lead the development and execution of CEA's marketing and communications efforts. This role is responsible for strengthening the agency's brand, managing digital communications, creating engaging content, and ensuring customers receive clear, accurate, and accessible information.

This is an exciting opportunity for a creative professional who enjoys balancing strategic communications with hands-on content creation and design.

What You'll Do

As our Marketing Specialist or Marketing Analyst, you will:

Brand & Creative

• Create graphics for marketing materials, reports, presentations, and customer communications
• Maintain and strengthen CEA's brand identity across all platforms
• Ensure messaging and visual branding remain consistent and engaging

Content & Communications

• Write press releases, website articles, newsletters, and program communications
• Lead communications for major initiatives including program launches, rate changes, and policy updates
• Serve as a communications advisor to leadership on messaging, public engagement, and reputation management
• Ensure customer communications comply with applicable regulatory requirements

Digital Marketing

• Manage and enhance the CEA website, keeping content current and recommending improvements
• Develop and manage social media content while monitoring engagement and responding to customer inquiries
• Plan and execute multi-channel marketing campaigns across digital, print, social media, paid media, and community outreach

Public Relations & Analytics

• Build relationships with media and coordinate press outreach and responses
• Establish communication performance metrics and evaluate campaign effectiveness
• Use analytics and customer insights to continuously improve marketing strategies

What You Bring

Required Qualifications

• Four years of professional experience in marketing, communications, public relations, graphic design, or a related field
• Strong written and verbal communication skills
• Experience with graphic design, digital media, and brand management
• Excellent organizational skills with strong attention to detail
• Ability to manage multiple priorities while working both independently and collaboratively
• Proficiency with Microsoft Office Suite

Highly Desirable

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
• Experience in the energy, utility, or renewable energy industry
• Knowledge of Community Choice Aggregation (CCA) operations and California energy markets
• Written and verbal Spanish language proficiency

Why You'll Love Working Here

At CEA, your work has a direct impact on advancing clean energy and serving communities throughout North San Diego County. You'll join a growing organization where innovation, collaboration, and public service come together to create meaningful change.

CEA offers a hybrid work environment. Employees generally work remotely and report to the office at least once per week. Occasional local travel is required to attend meetings, community events, workshops, and agency functions.

Additional Information

Clean Energy Alliance is required to adopt and maintain a Conflict of Interest Code. Employees in designated positions may be required to file an annual Statement of Economic Interests (Form 700) in accordance with the regulations of the Fair Political Practices Commission.

Position open until filled. First review deadline is August 14, 2026.