Senior Digital Marketing Specialist

Minnesota Rural Electric Association; Braham (MN); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Hybrid work

Medical with HSA

Dental & Vision

Tuition reimbursement

PTO & holidays

401(k) with 10% match

Job summary

East Central Energy (ECE) seeks a Senior Digital Marketing Specialist to lead digital marketing operations, support member engagement and acquisition, and drive growth across electric and fiber services.

You will own campaigns end to end—from planning and paid media to website optimization, analytics, dashboards, and marketing automation—collaborating with marketing, communications, sales, and operations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, or related field.
• 5+ years of progressively responsible digital marketing experience.
• Experience managing campaigns across search, social, email, and display.
• Proficiency with Google Ads, YouTube, and Performance Max.
• Knowledge of SEO, local SEO, and AI-assisted search optimization.
• Ability to translate data into actionable recommendations.
• Strong written and verbal communication skills.

Responsibilities

• Build, launch, and optimize integrated digital campaigns across channels.
• Manage paid media including Google Ads, YouTube, and social ads.
• Improve website experience with landing pages and conversion paths.
• Track performance with analytics dashboards and lead tracking.
• Automate marketing workflows and nurture campaigns.
• Collaborate with cross-functional teams to align campaigns with goals.

Skills

Google Ads

YouTube

Paid social

Analytics dashboards

Website optimization

Lead tracking

Marketing automation

Campaign management

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

CrowdFiber

CRM tools

Google Analytics 4

Meta Ads Manager

Job description

Are you a hands-on digital marketer who likes building campaigns, analyzing performance, and continuously improving results? At East Central Energy (ECE), we're looking for a Senior Digital Marketing Specialist to lead our digital marketing operations and support member engagement and acquisition, and organizational growth across both electric and fiber services.

This role is for someone who enjoys the full marketing lifecycle, from launching campaigns, managing paid media, improving how our website performs, tracking what's working, and turning the numbers into recommendations people can actually act on. You'll manage Google Ads, YouTube, streaming media, paid social, website conversion paths, analytics dashboards, lead tracking, and marketing automation.

You’ll work closely with marketing, communications, member services, sales, and operations to strengthen member engagement, support customer acquisition and retention, and improve the experience across ECE's products, programs, and services. If you like examining key drivers, identifying trends, targeting specific audiences and what it takes to move someone from curious to connected, consider this your sign to apply.

Why You’ll Love Working at ECE

• Values-Driven Culture: ECE is guided by our RICH values: Respect, Integrity, Courage, and Humility. These values shape how we lead, communicate, make decisions, and support one another.
• Competitive Pay: Starting wage between $76,000 to $96,000, based on qualifications, education, and experience.
• Outstanding Benefits: 100% employer-paid medical with employer contributions to a Health Savings Account (HSA), plus dental, vision, Short-Term Disability (STD), Long-Term Disability (LTD), tuition reimbursement, Employee Assistance Program (EAP), and other valuable benefits.
• Future-Ready: Build your financial security with a 401(k)-plan featuring up to a 10% employer contribution.
• Rest and Renewal: Receive 40 hours of PTO after your first 8-hour workday, with additional PTO accrued weekly based on years of service, in addition to ten paid holidays.
• Community Focused: Be part of a cooperative that actively supports local initiatives and strengthens the communities we serve.

A Day in the Life

Your day will center around building campaigns, watching performance, and finding the next opportunity to improve results.

• Running digital campaigns: You’ll develop, launch, and optimize integrated marketing campaigns across digital and traditional channels, including paid search, display, social media, video, email, and direct mail, to drive member engagement and organizational growth.
• Managing paid media: You’ll handle Google Ads, YouTube, streaming media, and paid social, including audience targeting, keyword research, testing, and budget optimization.
• Improving the website experience: You’ll manage website content, landing pages, forms, and conversion paths, and apply SEO, local SEO, and AI search optimization best practices.
• Measuring and explaining results: You’ll use Google Analytics 4, Google Ads, Meta Ads Manager, CrowdFiber, and CRM tools to track performance, run A/B tests, and build reports that explain what happened and what to do next.
• Supporting the customer journey: You’ll manage marketing automation, email campaigns, and lead nurturing workflows that support acquisition and retention.
• Collaborating across teams: You’ll partner with communications, community relations, creative and business stakeholders, member services, sales, and operations to keep campaigns connected to the bigger picture.

Success in this role takes someone who’s comfortable owning campaigns end to end. You’ll need to be just as confident setting up a campaign as you are explaining the analytics behind it to people who don’t live in the data every day.

What You’ll Need

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, or a related field, plus five to seven years of progressively responsible experience in digital marketing, campaign management, paid advertising, website optimization, marketing automation, lead generation, analytics, or marketing operations, or a combination of education and experience.
• Experience developing, executing, and evaluating campaigns across search, social media, email, website, and direct mail.
• Proficiency with Google Ads, including Search, Display, YouTube, and Performance Max campaigns.
• Knowledge of SEO, local SEO, content optimization, AI-powered search, and digital discoverability best practices.
• Understanding of customer journeys, marketing funnels, audience segmentation, lead nurturing, conversion optimization, and campaign automation.
• Ability to analyze campaign and website performance, conduct A/B testing, and translate data into actionable recommendations.
• Strong written and verbal communication skills, with the ability to explain results to a range of audiences.

Preferred Qualifications

• Experience in utilities, telecommunications, broadband, technology, subscription-based services, or customer acquisition marketing.
• Google Ads, Google Analytics, Meta Blueprint, HubSpot, marketing automation, or related digital marketing certifications.
• Experience with CRM and marketing automation platforms, campaign attribution, and reporting tools.
• Strong project management and organizational skills, with experience managing multiple priorities across departments.

Additional Details

• Schedule: Monday through Friday at ECE's Headquarters building in Braham, MN.
• Hybrid Option: This position offers a hybrid work arrangement. Our typical approach is three days in the office and up to two days remote, depending on business needs and individual readiness. Hybrid work is not guaranteed and will be based on performance, readiness, and business needs.
• Equal Opportunity Employer: ECE embraces diversity and is committed to creating an inclusive workplace. We welcome applicants from all backgrounds and value the unique perspectives and experiences they bring.