Marketing Specialist - Lead Generation & Optimization

Nashville Public Radio; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Collaborative culture

Innovative work

Growth impact

Job summary

Nashville Public Radio is looking for a Marketing Specialist in Houston, TX. The role emphasizes lead generation, performance optimization, and collaboration with cross-functional teams for pipeline growth.

The ideal candidate has 5-8 years in digital marketing, especially in the SaaS sector. Responsibilities include managing campaigns across various digital media, optimizing conversion rates, and analyzing performance metrics to drive improvement.

Join a purpose-driven team at Nashville Public Radio, where you can make a significant impact on school nutrition.

Qualifications

• 5-8 years of experience in digital marketing, preferably in SaaS or K-12 technology.
• Hands-on experience with marketing automation tools like Salesforce or Pardot.
• Proven ability to analyze data and optimize campaigns for performance.

Responsibilities

• Own and execute multi-channel lead generation strategies.
• Plan and optimize paid media campaigns on platforms including Google Ads.
• Develop and execute SEO strategies to increase organic traffic.

Skills

Digital marketing

Lead generation

Performance optimization

SEO

Data analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot

Google Ads

Job description

Location: Houston, TX

Department: Marketing

Reports To: Sr. Manager, Marketing

Type: Full-Time, On-Site

About Cybersoft Technologies

At Cybersoft Technologies, we’re transforming school nutrition through innovative K-12 SaaS solutions that empower school districts and state agencies nationwide. Our mission extends beyond technology—we help schools provide meals to children, sometimes serving as their only meal of the day. If you're passionate about purpose-driven work and driving measurable growth, we’d love to have you on our team.

Position Overview

We are seeking a data-driven Marketing Specialist focused on lead generation, performance optimization, and pipeline growth. This role is ideal for a marketer who thrives on analytics, experimentation, and continuous improvement.

You’ll be responsible for driving high-quality lead acquisition across organic and paid channels, optimizing conversion funnels, and leveraging SEO, media buying, marketing automation, and AI-driven insights. While collaborating with content, creative, and events teams, your primary focus will be on leads, conversions, and ROI.

Key Responsibilities

Lead Generation & Campaign Optimization

• Own and execute multi-channel lead generation strategies to grow the sales pipeline.
• Build, manage, and optimize lead nurture campaigns in Salesforce and Pardot.
• Conduct A/B testing across email, landing pages, and campaigns to improve performance.
• Optimize conversion rates across all digital touchpoints.

Media Buying & Paid Acquisition

• Plan, execute, and optimize paid media campaigns, including Google Ads (Search, Display, and Performance Max).
• Manage budgets, bidding strategies, and targeting to maximize cost efficiency and lead quality.
• Monitor campaign performance and continuously optimize for lower CPL and higher conversion rates.

SEO, Content & Web Optimization

• Develop and execute SEO strategies to increase organic traffic and lead acquisition.
• Write and optimize blog content aligned with the keyword strategy and demand-generation goals.
• Manage and optimize landing pages and website content with a focus on CRO (Conversion Rate Optimization).

Newsletter & Email Marketing

• Own the newsletter strategy and execution, including content planning, creation, and distribution.
• Analyze open rates, click-through rates, and conversions to continuously improve engagement.
• Align email content with broader lead nurture and demand generation campaigns.

Data Analytics & Performance Marketing

• Track and analyze KPIs, including lead volume, conversion rates, cost per lead, and ROI.
• Provide actionable, data-driven insights to improve campaign effectiveness.
• Report on performance and present optimization strategies to leadership.

AI-Driven Marketing & Automation

• Leverage AI tools to improve lead scoring, personalization, and campaign optimization.
• Automate workflows to improve marketing efficiency and scalability.

Content & Cross-Functional Collaboration

• Partner with content and creative teams to develop high-converting assets (emails, landing pages, ads, blogs).
• Ensure consistent messaging aligned with pipeline growth objectives.

Event & Integrated Marketing Support

• Support lead generation efforts tied to events, webinars, and campaigns.
• Ensure effective post-event follow-up and nurture flows to maximize conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5-8 years of experience in digital marketing, preferably in SaaS or K-12 technology.
• Hands-on experience with Salesforce, Pardot, or similar marketing automation tools.
• Experience managing Google Ads or other paid media platforms.
• Strong understanding of SEO, CRO, and demand generation strategies.
• Proven ability to analyze data and optimize campaigns for performance.
• Strong writing skills, with experience in blog writing and email/newsletter content creation.
• Familiarity with AI-driven marketing tools is a plus.
• Highly analytical, detail-oriented, and results-driven mindset

Why Join Us?

• Purpose-Driven Work: Help schools feed children across the country.
• Growth Impact: Directly influence pipeline growth and revenue.
• Collaborative Culture: Work with a high-performing marketing team.
• Innovation: Use modern tools including AI and advanced analytics to drive success.