Marketing Specialist I — Hybrid Campaigns & Content

First-Financial-Federal-Credit-Union-of-Maryland; Maryland; On-site; USD 51,000 - 75,000; Full time

Job summary

First Financial Federal Credit Union is seeking a Marketing Specialist I–III to lead copywriting, digital campaigns, and event support from our Baltimore/Sparks area offices. You will craft engaging content, manage multi-channel programs, and analyze results to optimize member engagement and acquisition.

The role blends creative development with data-driven decision-making, requiring strong writing, CMS familiarity, and collaboration with marketing and business teams.

Qualifications

• High school diploma or GED required; a 4-year degree preferred.
• 2–6 years of related marketing experience depending on Specialist level.

Responsibilities

• Write and edit copy for press releases and monthly communications.
• Manage monthly creative across digital channels and in-branch materials.
• Coordinate marketing campaigns with data-driven audience targeting.
• Ensure compliance of marketing creatives.
• Plan and maintain internal project schedules to meet deadlines.
• Support Business Development and Youth Outreach teams.

Skills

Social media content development

Copywriting

Email marketing automation

Data analytics

Content management systems

Adobe Creative Suite

Event management

ADA online accessibility

Microsoft Office

Cross-team collaboration

Education

High school diploma or GED

4-year college degree preferred

Tools

Marketing automation platforms

Web analytics tools

Data warehouse platform

CMS

Ticketed project management system

Job description

First Financial Federal Credit Union is seeking a Marketing Specialist I–III to lead copywriting, digital campaigns, and event support from our Baltimore/Sparks area offices. You will craft engaging content, manage multi-channel programs, and analyze results to optimize member engagement and acquisition.

The role blends creative development with data-driven decision-making, requiring strong writing, CMS familiarity, and collaboration with marketing and business teams.