Hybrid Marketing Specialist - Digital & Creative Campaigns

First Financial Federal Credit Union of Maryland; Sparks Corner (MD); Hybrid; USD 52,000 - 76,000; Full time

Job summary

First Financial Federal Credit Union of Maryland seeks a Marketing Specialist to develop and execute campaigns across social, email, digital and print channels. You will analyze performance and collaborate with agencies to support brand awareness, member engagement and acquisition.

The role requires strong copywriting, content creation and project management within a credit union environment. This in-office role offers hybrid scheduling after probation and supports core values of the

Qualifications

• Experience with social media platform content development.
• Highly skilled in writing and editing content across different mediums.
• Experience in email and digital marketing automation platforms.
• Experience with data warehouse systems and ability to analyze and report on campaign performance.
• Experience with online banking digital analytics and targeting platform.
• Experience in content management systems.
• Experience with Adobe Creative Suite.
• Experience in event management.
• Experience with compliance within ADA online accessibility standards.
• Able to multitask in a fast-paced, high-volume environment.
• Well-developed planning and time management skills.
• Exceptional attention to detail.
• Solid creative thinking and communication of brand.
• Strong verbal and written communication skills to communicate with business areas across the organization.
• Proficient with Microsoft Suite.
• Familiar working within a ticketed project management system.
• Provides marketing support to the Business Development team.
• Able to contribute to high performing credit union projects.
• Support of the Core 4 values of the Credit Union.
• Responds to telephone calls and member requests for information.
• Performs other related duties of similar scope and complexity.

Responsibilities

• Copywriting, management and implementation of press releases.
• Assist with monthly creative for all channels, including digital, web and in-branch.
• Copywriting, design and implementation of monthly, quarterly and annual electronic and print communications.
• Research target audiences using a data warehouse platform and collaborate with agencies for collateral and campaigns.
• Execute direct mail, digital and print campaigns using marketing automation platforms.
• Assist with onboarding for new members and onboarding programs.
• Manage marketing within credit score platform.
• Coordinate monthly creative with vendors to ensure branding and tone consistency.
• Ensure compliance reviews for marketing creatives.
• Provide assistance to the Marketing Coordinator with the Referral Reward Program.
• Create and maintain internal project schedules tied to the marketing plan.
• Serve as liaison to departments for campaign development aligned with strategic goals.
• Support Business Development and Youth Outreach teams with creative needs.
• Fulfill internal department requests for creative, web or copy needs.

Skills

Social media content development

Copywriting and editing

Email and digital marketing automation

Data analysis and reporting

Adobe Creative Suite

Content management systems

Event management

ADA accessibility compliance

Microsoft Office

Vendor coordination

Education

High school diploma or GED

4-year college degree or equivalent experience

Tools

Adobe Creative Suite

Marketing automation platforms

Data warehouse systems

Content Management Systems (CMS)

Google Analytics

Web analytics tools

Job description

First Financial Federal Credit Union of Maryland seeks a Marketing Specialist to develop and execute campaigns across social, email, digital and print channels. You will analyze performance and collaborate with agencies to support brand awareness, member engagement and acquisition.

The role requires strong copywriting, content creation and project management within a credit union environment. This in-office role offers hybrid scheduling after probation and supports core values of the