Marketing Specialist - Full-Time

ViziRecruiter,LLC.; United States; On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Day-one medical coverage

401(k) matching

Annual performance bonus

Paid time off

Job summary

ViziRecruiter, LLC. is hiring for an energetic Marketing Assistant in the United States. This role entails fostering a fun environment, managing direct mail and digital marketing campaigns, and ensuring excellent guest interactions. The ideal candidate will possess strong attention to detail and experience with SQL, CRM software, Microsoft Excel, and direct marketing principles. Candidates should be physically mobile and capable of handling various tasks in a dynamic team setting, with a minimum of two years in the field or a relevant degree.

Qualifications

• Outgoing, energetic, and enthusiastic personality required.
• Strong critical thinking skills and attention to detail.
• Ability to troubleshoot guest inquiries effectively.

Responsibilities

• Fostering a fun environment for guests and co-workers.
• Maintaining data integrity of guests in the Penn National Database.
• Creating and managing direct mail and digital marketing campaigns.

Skills

Outgoing and energetic

Detail-oriented

Strong communicator

Proficient in Microsoft Excel

Proficient in Microsoft Access

Proficient in Microsoft Outlook

SQL knowledge

Team player

Direct marketing knowledge

Education

Bachelor's degree

Tools

CRM software

ACSC

Cognos BI

Job description

Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Responsibilities

• Fostering a fun environment
• Being a gracious host to all guests and co-workers
• Promoting a positive influence in the community and participating in company-sponsored events
• Maintain data integrity of guests within Penn National Database and ensure all updates are maintained
• Create drop schedules for direct mail & digital campaigns for the team as well as vendors
• Communicate direct mail and digital marketing campaigns to all affected departments
• Merging and Purging of duplicated customer accounts
• Respond to guest inquiries regarding all direct and digital marketing campaigns
• Proofreadingof all direct and digital marketing program materials
• Coordinatingwith vendors to produce direct marketing campaigns
• Producingemail and mobile marketing campaigns using third-party software tools
• Trackingdirect marketing expenses
• DirectMail and Digital Campaign filing and management of all company excludedguests
• Createand maintain sheets for campaign analysis
• Generateresults from customer satisfaction surveys for the property
• Generateall Direct Mail and Digital marketing campaign data files.
• Assistingwith coupon redemption, gift registration, and special events as needed
• Performingother duties as assigned

Requirements

• Mustbe outgoing, energetic and enthusiastic
• Mustbe an extremely detailed individual with strong critical thinking skills
• Mustbe a good host and strong communicator with the ability to troubleshoot with guests on or off the phone
• Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and be highly proficient in Microsoft Excel,Microsoft Access, and Microsoft Outlook
• Previousexperience with programs like ACSC and Cognos BI is preferred
• Knowledgeof compliance with department, property, and other company properties
• Befamiliar with how Advertising and Promotions are orchestrated
• Mustbe a team player with the ability to work collaboratively with otherdepartments and leaders to complete property/corporate initiatives andeffective day-to-day operations
• Physicallymobile with reasonable accommodations including ability to push, pull,carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
• Must be familiar with direct marketing principles, including direct mail andemail
• Mustbe familiar with USPS mailing regulations
• Musthave a minimum of two years’ experience in related field or bachelor’s degree for accredited college or university