Marketing Copywriter for High-Converting Digital Campaigns

InTouch Credit Union; Plano (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

InTouch Credit Union in Texas is seeking a Marketing Specialist/Copywriter to craft high-converting copy for digital campaigns, landing pages, and email funnels, translating products into clear value propositions that drive member action and revenue.

You will collaborate with the Marketing team to strengthen the brand and competitive position while delivering compelling written communications across digital and print channels.

Qualifications

• Bachelor's degree in marketing, journalism, communications or equivalent commensurate experience.
• Minimum two years of professional writing and copywriting experience.
• Working knowledge of Microsoft Office Suite, SEO, email automation and other ad serving tools.

Responsibilities

• Craft high-converting, audience-centric copy for digital campaigns, landing pages, email funnels and other written communications.
• Translate Credit Union products and services into clear, compelling value propositions that drive member action, brand loyalty, and measurable revenue growth.
• Participate in planning and coordination of efforts toward organizational objectives.

Skills

Copywriting

Communication

Education

Bachelor's degree in marketing, journalism, communications or equivalent commensurate experience

Tools

Microsoft Office Suite

SEO

Email automation

Ad serving tools

Google Tag Manager

SMS

Job description

InTouch Credit Union in Texas is seeking a Marketing Specialist/Copywriter to craft high-converting copy for digital campaigns, landing pages, and email funnels, translating products into clear value propositions that drive member action and revenue.

You will collaborate with the Marketing team to strengthen the brand and competitive position while delivering compelling written communications across digital and print channels.