Marketing Specialist

Mad-Mobile; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health coverage

401(k) matching

Total well-being program

Job summary

Mad Mobile in Tampa, FL is seeking a Marketing Specialist to design campaigns, oversee GTM strategies, and drive audience engagement across channels. You will present recommendations to leadership, track launches, and conduct market research to identify trends and opportunities.

The role emphasizes SEO, content creation, and data analytics to optimize performance. Collaboration with product and sales teams is essential to deliver measurable impact for our AI-driven software solutions.

Qualifications

• 3+ years of marketing, communications, branding, and content creation experience.
• Proficiency with design and video production tools capable of producing vector graphics, EPS, PNG, JPEG, GIF, and MP4 output (e.g., Adobe Creative Suite).
• Strong project management skills, with the ability to independently drive multiple go-to-market initiatives to completion.
• Experience conducting market research and translating findings into campaign strategy.
• Working knowledge of SEO and social media algorithm best practices.
• Experience using data analytics to measure and refine campaign performance.
• Strong written communication skills across formats, including social, email, blog, and web copy.
• Comfort presenting campaign strategy, recommendations, and performance results to leadership.
• Demonstrated understanding of how branding, content, and strategy work together.

Responsibilities

• Developing innovative marketing campaigns and strategies to reach the target audience.
• Present campaign recommendations to management.
• Tracking upcoming product and feature launches.
• Develop and execute go-to-market strategies and campaigns for new products.
• Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Discover effective marketing channels, including media platforms to relay product messages to customers.
• Capturing and editing video for marketing campaigns.
• Writing copy for social media posts, online advertisements, marketing emails, blog posts, and websites.
• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
• Optimizing marketing materials for search engines and social media algorithms.
• Using data analytics to track progress and refine marketing materials.
• Help in outbound and inbound marketing activities by displaying expertise in events planning, advertising, optimization, and content development.

Skills

Campaign development

Video production

SEO knowledge

Analytics

Written communication

Project management

Market research

Branding strategy

Presentation to leadership

Tools

Adobe Creative Suite

Video editing software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Specialist Tampa, FL, US

4 days ago Requisition ID: 1379

Mad Mobile is an AI-driven software development company headquartered in Tampa, FL, revolutionizing the restaurant and enterprise retail industries. Our innovative solutions empower businesses to enhance customer experience, streamline operations, and drive growth through cutting-edge technology. From mobile ordering and payments to advanced point-of-sale systems, our AI-driven approach helps industry leaders stay ahead in an ever-evolving digital world. As a fast-growing organization, we foster a collaborative, dynamic, and inclusive culture dedicated to delivering exceptional value to our clients and employees. Join us in shaping the future of retail and hospitality through intelligent, technology-driven innovation.

Location: Tampa, FL (5 days in-office)

NOTE: Must be authorized to work in the U.S. without any sponsorship now or in the future.

The Marketing Specialist should be able to successfully manage the following responsibilities:

• Developing innovative marketing campaigns and strategies to reach the target audience
• Present campaign recommendations to management
• Tracking upcoming product and feature launches
• Develop and execute go-to-market strategies and campaigns for new products
• Conduct market research to identify customer trends, competitor offerings, and demographic data
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers

Content Creation & Production

• Capturing and editing video for marketing campaigns
• Writing copy for social media posts, online advertisements, marketing emails, blog posts, and websites

Performance, Optimization & Analytics

• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics
• Optimizing marketing materials for search engines and social media algorithms
• Using data analytics to track progress and refine marketing materials
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development

Requirements

• 3+ years of marketing, communications, branding, and content creation experience
• Proficiency with design and video production tools capable of producing vector graphics, EPS, PNG, JPEG, GIF, and MP4 output (e.g., Adobe Creative Suite)
• Strong project management skills, with the ability to independently drive multiple go-to-market initiatives to completion
• Experience conducting market research and translating findings into campaign strategy
• Working knowledge of SEO and social media algorithm best practices
• Experience using data analytics to measure and refine campaign performance
• Strong written communication skills across formats, including social, email, blog, and web copy
• Comfort presenting campaign strategy, recommendations, and performance results to leadership
• Demonstrated understanding of how branding, content, and strategy work together

Our core values:

Customer – WEbelieve that our customers deserve the best from us every day.

Accountability – WEtake ownership and make things happen.

Teamwork – WEwin as a team and have fun doing it.

Innovation – WEinnovate, inspire, ignite the future!

Integrity – WEare honest, ethical, and trustworthy.

Mad Mobile Benefits:

We offer a highly competitive benefits package designed to support our employees’ health, financial well-being, and future growth.

• Health Coverage: 90% company-paid premiums for medical, dental, and vision under our HDHP plan, or a robust buy-up plan with 60% company coverage.
• Retirement Savings: 401(k) with a matching contribution of up to 4%, fully vested from day one.
• Total Well-Being: Additional benefits and resources to help you and your family thrive at work and at home.

At Mad Mobile, we are not only building the future of in-store experiences, but we are also investing in building exceptional teams.

EEOC Statement

Mad Mobile is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.