Marketing Specialist: Growth Campaigns & Analytics

Mad Mobile; Tampa (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Coverage

Retirement Savings

Total Well-Being

Job summary

Mad Mobile is hiring a Marketing Specialist in Tampa, FL to drive innovative marketing campaigns and go-to-market strategies for new products. You will lead content creation, video production, and data-driven optimization to improve performance across channels.

Join a fast-growing AI-driven software company, working in-office in Tampa (5 days a week) and collaborating with cross-functional teams to shape customer experiences in retail and hospitality tech.

Qualifications

• 3+ years of marketing, communications, branding, and content creation experience.
• Proficiency with design and video production tools (Adobe Creative Suite) capable of producing vector graphics, EPS, PNG, JPEG, GIF, and MP4 output.
• Strong project management skills, with the ability to independently drive multiple go-to-market initiatives to completion.
• Experience conducting market research and translating findings into campaign strategy.
• Working knowledge of SEO and social media algorithm best practices.
• Experience using data analytics to measure and refine campaign performance.
• Strong written communication skills across formats, including social, email, blog, and web copy.
• Comfort presenting campaign strategy, recommendations, and performance results to leadership.
• Demonstrated understanding of how branding, content, and strategy work together.

Responsibilities

• Developing innovative marketing campaigns and strategies to reach the target audience
• Present campaign recommendations to management
• Tracking upcoming product and feature launches
• Develop and execute go-to-market strategies and campaigns for new products
• Conduct market research to identify customer trends, competitor offerings, and demographic data
• Discover effective marketing and promotional channels, including media platforms to relay product messages to customers
• Capturing and editing video for marketing campaigns
• Writing copy for social media posts, online advertisements, marketing emails, blog posts, and websites
• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics
• Optimizing marketing materials for search engines and social media algorithms
• Using data analytics to track progress and refine marketing materials
• Help in outbound and inbound marketing activities by displaying expertise in events planning, advertising, optimization, and content development

Skills

Marketing strategy

Video production

Project management

Market research

SEO knowledge

Data analytics

Written communication

Presentation skills

Branding

Tools

Adobe Creative Suite

Video editing tools

Job description

Mad Mobile is hiring a Marketing Specialist in Tampa, FL to drive innovative marketing campaigns and go-to-market strategies for new products. You will lead content creation, video production, and data-driven optimization to improve performance across channels.

Join a fast-growing AI-driven software company, working in-office in Tampa (5 days a week) and collaborating with cross-functional teams to shape customer experiences in retail and hospitality tech.