Marketing Specialist Associate

Octa, LLC; Orange, Northern (CA, KY); Hybrid; USD 48,000 - 66,000; Full time

Job summary

OCTA, located in Orange, CA, seeks an entry-level Marketing Specialist Associate to support marketing and public outreach initiatives for transportation programs. You will assist with campaigns, manage events, and help craft content for diverse Orange County audiences.

The role requires a Bachelor’s degree in a related field and Spanish language proficiency. You will work under supervision and collaborate with internal teams and partners to expand outreach and measure impact.

Qualifications

• Bachelor’s degree in business administration, communications, marketing, public relations, or related field.
• Spanish language proficiency (reading, writing, and speaking) is required.
• Strong written, verbal, organizational, and interpersonal skills.

Responsibilities

• Assist with marketing campaigns using advertising, events, email, social media, and promotions.
• Develop and distribute marketing materials and outreach collateral.
• Support community meetings, workshops, outreach events.
• Coordinate event logistics, staffing, and site requirements.
• Monitor website and social media content for accuracy.
• Gather feedback and prepare reports.
• Write, proofread, and edit public information and marketing content.
• Conduct outreach to businesses and organizations to develop partnerships.
• Track communication metrics and prepare reports and presentations.
• Collaborate with internal teams and community partners.

Skills

Spanish language proficiency

Written and verbal communication

Interpersonal skills

Education

Bachelor’s degree in business administration, communications, marketing, public relations, or related field

Job description

## Marketing Specialist AssociateApply: Orange, CA: Full time: Posted Today: JR289**Job Description****Marketing Specialist Associate**Under direct supervision, supports marketing and public outreach programs designed to increase awareness and use of OCTA projects, programs, and services. This entry-level role assists with marketing campaigns, community engagement, events, social media, and communications targeting diverse audiences throughout Orange County.This is a non-exempt position in salary grade 170: Min – $34.61 | Mid – $41.12| Max – $47.62/hour. The starting salary will be within this range based on qualifications.This posting will remain open until a candidate is selected.**What You’ll Do*** Assist with marketing and public awareness campaigns using advertising, events, email, social media, and promotions* Develop and distribute marketing materials and public outreach collateral* Support community meetings, workshops, focus groups, and outreach events* Coordinate event logistics, staffing, materials, and site requirements* Monitor website and social media content for accuracy and relevance* Gather and analyze customer and public feedback and prepare reports* Write, proofread, and edit public information and marketing content* Conduct outreach to businesses and community organizations and help develop partnerships* Track communication metrics, maintain databases, and prepare reports and presentations* Collaborate with internal teams, consultants, and community partners**What We’re Looking For*** Bachelor’s degree in business administration, communications, marketing, public relations, or a related field, or equivalent combination of education and experience* Related marketing, communications, or public outreach experience preferred* Strong written, verbal, organizational, and interpersonal skills* **Spanish language proficiency (reading, writing, and speaking) is required.*** Ability to analyze information, maintain accurate data, and communicate findings* Ability to manage multiple assignments and meet deadlines in a fast-paced environment* Knowledge of Orange County demographics and transportation issues is desirable* Flexibility to occasionally work outside regular business hours and attend community events**Why You’ll Love It Here*** Gain hands-on experience across marketing, communications, and community outreach* Help connect Orange County communities with important transportation programs and services* Work on a variety of campaigns, events, and public-facing initiatives* Build relationships with businesses, community organizations, and stakeholders throughout Orange County**Join a team where innovation, integrity, and strategic thinking are valued.** Apply now to help shape the future of OCTA’s programs.