Marketing Specialist

RPS Solar Pumps

Woodland (CA)

On-site

USD 75,000 - 85,000

Full time

11 days ago

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Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Off-grid and volunteer PTO days

Donation matching

AAA Roadside Assistance

Job summary

Rural Power Systems (RPS) is seeking a Sun Titan Marketing Specialist to join our Woodland, CA team as the first official marketing hire for Sun Titan. You’ll own day-to-day marketing across web, email, social, and paid search, and help shape our channel strategy.

You’ll build campaigns, manage budgets, report on ROI, collaborate with sales and product, and wear many hats in a growing product line. If you’re hands-on, data-driven, and excited by clean energy and rural resilience, this role is

Qualifications

2–5 years of hands‑on marketing experience required.
Experience running digital advertising campaigns with budget management.
Own website content, performance, and analytics.
Experience running email and social day‑to‑day.
Strong collaboration with sales, product, and partnerships.

Responsibilities

Own day‑to‑day Sun Titan marketing across web, SEO/SEM, email, and social.
Plan and manage digital advertising campaigns to drive leads and sales.
Own website content and analytics for the Sun Titan brand.
Build and manage content calendars for social media.
Create and report on campaign performance and ROI.
Coordinate with brand partnerships and BD on joint campaigns.

Skills

Marketing campaign management

Digital advertising

Website analytics

Email marketing

Social media management

Education

Bachelor's degree or equivalent

Tools

Google Ads

GA4

Google Tag Manager

WordPress

Shopify

Meta Ads Manager

Ortto

Canva

Adobe Creative Suite

Job description

RPS is the company behind Sun Titan, the largest towable solar generator on the market. For over a decade, RPS has built solar-powered equipment that makes rural properties more resilient, independent, and self-sufficient. Sun Titan takes that same engineering and mission and puts it on wheels: a rugged, mobile power platform that runs construction sites, off-grid homes, ranches, disaster response, remote monitoring equipment, and glamping getaways, anywhere power needs to go, water pumps included. We’re mission-driven, impact-focused, and yes, we’re as cool as it sounds. Every Sun Titan trailer that rolls out means one less generator, one less mile of new power line, and one more family, crew, or community running on clean, reliable energy. We’re a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology that actually works in the field. No corporate fluff, just honest work that matters.

About Rural Power Systems

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities. We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

The Job

We’re looking for a Sun Titan Marketing Specialist to join our team in Woodland, CA, and be the first official hire on the marketing team for Sun Titan. You’re comfortable doing a little bit of everything - managing the website, running paid search and digital advertising, and keeping email and social moving day-to-day, essentially supporting marketing for a growing product line.

This is a new role, and Sun Titan's marketing program is early. You won't be inheriting a machine; you'll be rolling up your sleeves and building one. You'll help decide what gets stood up first, whether that's tracking and attribution, the site, or the paid channels, and then you'll do the work yourself rather than handing it off to a bigger team.

Strategy is set with your manager, the Director of Sales & Marketing. Your job is to turn that strategy into channel plans, campaigns, and results, and to stay hands-on across all of it: writing the email, updating the site, building the report, adjusting the bids. If you like wearing a lot of hats, this role is mostly hats.

You’ll partner closely with our Sun Titan Brand & Partnerships Specialist on co-branded and partner campaigns, and with our Sun Titan Business Development Specialist to make sure the leads your campaigns generate turn into real pipeline. If you love owning a digital program end to end, making a smaller budget go further, and being the person who can tell you exactly where every lead came from, you’ll feel right at home here.

Essential job duties:

Own day-to-day management of Sun Titan’s marketing across web, SEO/SEM/AEO/GEO, email, and social, translating strategy set with the Director of Sales & Marketing into channel plans and campaigns
Plan and manage digital advertising campaigns, including paid search, display, and retargeting, to drive leads and sales
Own website content, performance, and analytics for the Sun Titan brand, including making updates yourself
Manage Sun Titan’s social media presence and content calendar
Build and report on digital campaign performance and ROI, connecting spend to leads and closed business
Coordinate with Sun Titan Brand & Partnerships team on co-branded and partner digital campaigns
Manage day-to-day digital marketing spend and manage vendor and agency relationships
Partner with Sun Titan Business Development to make sure digital campaigns generate qualified leads that convert into real pipeline
Collaborate cross-functionally with Sales and Product to keep digital campaigns grounded in how customers actually buy Sun Titan
High-five your teammates when another generator bites the dust.

What You Bring

You’re excited about work that directly impacts people’s lives and our planet. Whether you’re tech-savvy, customer-obsessed, mechanically inclined, or all three, you bring curiosity, team collaboration, and a strong sense of purpose to the table.

You might be a great fit if you:

Bring 2 to 5 years of hands-on marketing experience and a bachelor's degree or equivalent hands-on background
Have run digital advertising campaigns (paid search, display, retargeting) independently, including budget management and optimization; account-based marketing experience is a plus
Have owned a website’s content, performance, and analytics, and are comfortable creating content using content creation tools like Canva or Adobe CS and making updates in the Content Management yourself
Run email and social day-to-day, not just plan strategy for someone else to execute
Are comfortable in the tools: Google Ads, GA4, Google Tag Manager, WordPress, Shopify, Meta Ads Manager, Ortto, among others
Would rather build something from scratch than manage something that's already running, and are comfortable with a smaller budget and team than a larger brand might have
Are comfortable managing vendor and agency relationships and pacing spend against a budget
Have experience partnering with sales or business development to make sure marketing-generated leads actually convert
Can leverage AI tastefully and in line with our brand guidelines, using it to boost workflow efficiency without losing the authentic voice our audience connects with
Can point to examples of digital campaigns, websites, or reporting dashboards you’ve built or managed
Bonus points if you have experience marketing a smaller or emerging product line or brand
Extra bonus if you have a background in outdoor living, ranching, agriculture, or emergency preparedness
Can troubleshoot creatively and think like a customer
Believe in rural resilience and clean technology
Want to be part of a team where mission isn’t a buzzword; it’s the reason