Email Marketing Specialist

Nashville Public Radio; Rocklin (CA); On-site; USD 41,000 - 48,000; Full time

Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Volunteer PTO days

Donation matching

AAA Roadside Assistance

Job summary

Nashville Public Radio in Rocklin, CA is seeking a data-driven Email Marketing Specialist to own lifecycle campaigns across two brands. You’ll manage automated flows, monthly promos, and product launches, ensuring messaging is timely and personalized.

You’ll collaborate with design and sales, test relentlessly, and optimize deliverability while keeping copy sharp and engaging across email and SMS.

Qualifications

• 3+ years in email marketing, lifecycle marketing, or marketing automation.
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration.
• Hands-on experience running SMS campaigns.
• Proficiency with an ESP like Ortto (what we use), Klaviyo, or another ESP.
• Strong command of targeting, segmentation, personalization, triggered automation, and testing.

Responsibilities

• Own lifecycle automation across both brands: post-quiz, abandoned cart, post-purchase, and returning customer.
• Audit flows for performance and relevance; rebuild or retire underperforming paths.
• Build new tracks as products and audiences evolve.
• Develop segmentation and personalization strategies for individual messaging.
• Coordinate email and SMS so they work together, not duplicate efforts.

Skills

Lifecycle marketing

Email marketing

SMS campaigns

Data-driven decisions

Exceptional writing

Tools

Ortto

Klaviyo

Shopify

GA4

Looker Studio

Segment

Job description

About RPS

At RPS, we're solar-powered and people-powered. Every pump that leaves our warehouse means one less costly power line, or one less hour of hauling water by hand — and cleaner, safer access to water for animals, plants, and people. Our pumps make rural families and communities more resilient, independent, and self-sufficient.

We run two brands. RPS Solar Pumps serves ranchers, farmers, and homesteaders pumping water in places the grid doesn't reach. RPS Water Pumps serves rural homeowners on grid power who need a well pump that works and a straight answer about which one to buy. Both sell direct to the end user on Shopify.

We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real problems with technology regular people can actually install. No corporate fluff — just honest work that matters.

About The Role

Our lifecycle program is where most of the customer relationship actually happens. Leads come in from paid campaigns, product quizzes, and website signups, and email and SMS carry them from first contact through purchase and back again.

You'll own that program end to end for both brands: the automated tracks that run every day, the monthly promos and flash sales, and the launch sequences that put new products in front of the right people. You're inheriting a working system with real volume behind it — along with a mandate to audit it, rebuild what's underperforming, and design what doesn't exist yet.

What you'll Own

Lifecycle automation

• Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer
• Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn't earning its place
• Build new tracks as products, audiences, and buying paths change
• Develop segmentation and personalization strategies that make each send feel like it was written for one person
• Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other

Campaigns and promotions

• Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in-house designers when a send calls for it
• Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when
• Coordinate with Sales and Customer Support so what customers read matches what they hear on the phone

Product launches

• Partner with product and marketing on launch planning — you're a stakeholder in launches, not a downstream recipient of them
• Build launch sequences that introduce new products, explain the problem they solve, and reach the segments most likely to buy
• Target launch sends against existing customer and lead data rather than blasting the full list

Voice and technical translation

• Learn our products well enough to explain them accurately — pump curves, head pressure, panel sizing, wire runs
• Translate that detail into plain language a first-time installer can act on. Most of our customers install these themselves, and many have never done it before.
• Keep visual and written execution consistent from website to email to SMS — and keep the two brands sounding distinctly like themselves

Performance and testing

• Lead A/B testing across subject lines, creative, personalization, and send-time optimization
• Pull and review weekly performance reports, flag trends, and recommend tactical adjustments
• Maintain list health: subscriber growth, engagement, deliverability, and compliance

Requirements

• 3+ years in email marketing, lifecycle marketing, or marketing automation
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration
• Hands-on experience running SMS campaigns
• Proficiency with an ESP like Ortto (what we use), Klaviyo, or another ESP
• Strong command of the fundamentals: targeting and segmentation, personalization, triggered automation, orchestrated journeys, and multivariate testing
• Familiarity with deliverability best practices — list hygiene, spam compliance, engagement monitoring
• Comfort reading performance data and turning it into a recommendation, not just a report
• Ability to manage multiple campaigns across two brands in a fast-moving environment
• An eye for design. You can mock up concepts yourself in HTML, Claude, or Canva — or direct style and structure clearly enough that one of our in-house designers can run with it.
• Exceptional writing. This is a writing job as much as a marketing job.

Nice To Have

• Working knowledge of analytics and reporting tools (GA4, Looker Studio, Segment)
• Experience using AI tools for email marketing (Claude, ChatGPT, or similar)
• Slack, Google Docs, Google Sheets
• Background — professional or personal — with ranchers, farming, irrigation, rural living, solar, or industrial products
• Experience explaining technical or mechanical products to non-technical buyers
• Shopify experience

Who you are

• You love telling stories, understand the importance of meeting the customer with messaging that reflects where they’re at in their decision-making journey, and enjoy crafting systems that split audiences into segments and journeys.
• You understand the art of “less is more” when it comes to creating impactful copy
• You write in a voice that's fresh, consistent, and customer-friendly — and you can flex it to fit more than one brand.
• You are excited about honing your analytics skills to understand the impact of the work you do and the content you create.
• You’re self-directed and have a hunger to learn, grow, and share what you’re excited about. We get better as a team every day, and we want you in that.
• You keep a running backlog of testing ideas, and you study what's working for other brands to feed it.
• You leave the processes and systems (SOP’s, change logs, A/B testing results boards, etc) around you better than you found them.

Why You’ll Love Working Here

Comprehensive Benefits

401K match, health care, paid holidays, PTO, sick leave, and pet insurance.

Unique Perks

Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.

Vibrant Culture

Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.

Work-Life Balance

We operate Monday through Friday, keeping weekends sacred for rest and family time.

Farm Fresh Goodness

Enjoy our company garden and meet our resident chickens and ducks; fresh veggies and eggs are on us!

Compensation & Benefits

We believe in rewarding work that matters. We know great candidates sometimes don’t tick every box. If you’re excited about the role and our mission, we’d still love to hear from you.

Salary range

$30 - $35 per hour