Marketing Specialist

Great River Health; West Burlington (IA); On-site; USD 50,000 - 65,000; Full time

Job summary

Great River Health seeks a Marketing Specialist to develop and manage content for multiple channels, aligning messaging with the system’s goals. The role collaborates with internal teams and external partners to ensure consistent messaging and strategic impact across audiences including patients and providers.

The position supports events, educational programs, video production, and the ongoing measurement of marketing campaigns to drive patient engagement and community impact.

Qualifications

• Bachelor’s degree in Marketing/Communications/Journalism or related field is required.
• 1–3 years of marketing experience with emphasis on content creation and digital marketing is required.
• 1–3 years of healthcare marketing experience is preferred.

Responsibilities

• Plans, creates, and curates digital marketing campaigns for social media platforms to improve presence and engagement.
• Researches health topics and interviews health experts to translate complex information into user-friendly content.
• Acts as marketing point person for the Fort Madison campus and fulfills campus-specific requests.
• Collaborates with teams to develop plans targeting audiences, markets, and service lines.
• Develops and implements a video strategy for educational and promotional purposes.
• Tracks, analyzes, and reports monthly digital marketing performance.

Skills

Content creation

Digital marketing

Social media marketing

Video strategy

Education

Bachelor’s Degree in Marketing/Communications/Journalism

Job description

The Marketing Specialist will play a pivotal role in advancing the health system's mission by creating, curating, and managing high-quality, engaging content for various marketing channels. This position requires a strategic thinker capable of producing compelling materials that resonate with diverse audiences, including patients, healthcare providers, and the community. The Marketing Specialist collaborates with internal teams, system leaders, and external partners to ensure consistency in messaging and alignment with the organization's goals. Assists in various events and special programs and fulfills requests for information. Coordinates the production of educational and promotional videos. Acts as the marketing point person on the Fort Madison campus. Responsible for planning, implementing and monitoring digital marketing campaigns. Develops the content and digital strategy in conjunction with the marketing team. Tracks and measures the effectiveness of the campaign with the expectation of developing insights.

Responsibilities

• Plans, creates, and curates digital marketing campaigns for social media platforms to improve presence and engagement.
• Works closely with Sr. Marketing Specialist to create engaging content that includes researching health topics and interviewing health experts, translating complex healthcare information into user-friendly content.
• Marketing point person for the Fort Madison campus - responsible for fulfilling marketing requests specific to the Fort Madison campus.
• Contribute to the development of the health system by collaborating with others to develop and execute plans that target specific audiences, markets, and service lines.
• Develop and implement an ongoing video strategy for the health system for both educational and promotional purposes.
• Track, analyze, and prepare monthly reports on digital marketing performance.
• Work with the marketing team to develop new and innovative strategies to increase patient volume for the health system

Qualifications

• Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Communications, Journalism, or Related Field - Required
• 1-3 years Marketing experience with an emphasis on content creation and digital marketing - Required
• 1-3 years Healthcare marketing experience - Preferred