Marketing Coordinator

UF Health; St. Augustine South (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

UF Health Flagler Hospital is seeking a Marketing Communications Specialist to develop and execute strategies, manage content across digital and print platforms, and oversee social media to boost engagement.

The role requires a Bachelor’s degree in marketing or related field, and 2+ years of experience, with proficiency in CMS and Microsoft Office, plus strong analytics, project management, and events coordination skills.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field.
• Two or more years of marketing, communications, public relations, or related experience.
• Proficiency with Microsoft Office and CMS or other marketing software.
• Experience planning, coordinating and executing campaigns and events.

Responsibilities

• Develops and executes marketing communication strategies to boost brand awareness and engagement.
• Assists in managing content creation and distribution across digital and print platforms.
• Oversees social media channels to enhance audience interaction.
• Supports promotional events and campaigns aligned with business objectives.
• Collaborates with internal teams and external vendors to ensure consistent branding.
• Monitors market trends and competitor activities to refine marketing tactics.
• Prepares reports to evaluate marketing effectiveness.
• Maintains marketing databases and tools to improve workflow efficiency.

Skills

Marketing

Communications

Public relations

Campaign planning

Analytics

Project management

Education

Bachelor's degree in marketing, Communications, Public Relations, or a related field

Tools

Microsoft Office

Marketing software

CMS (Content Management Systems)

Job description

Overview

Work Style: Onsite

Location: UF Health Flager Hospital

FTE: Full-Time (1.0 FTE)

Develops and executes marketing communication strategies to boost brand awareness and engagement. Assists in managing content creation and distribution across digital and print platforms, oversees social media channels to boost audience interaction, and supports promotional events and campaigns aligned with business objectives. Collaborates with internal teams and external vendors to ensure consistent branding and timely delivery of marketing materials. Monitors market trends and competitor activities to help refine marketing tactics. Prepares reports to evaluate marketing effectiveness and maintains marketing databases and tools to improve workflow efficiency.

Responsibilities

• Develops and executes marketing communication strategies to boost brand awareness and engagement.
• Assists in managing content creation and distribution across digital and print platforms.
• Oversees social media channels to enhance audience interaction.
• Supports promotional events and campaigns aligned with business objectives.
• Collaborates with internal teams and external vendors to ensure consistent branding.
• Monitors market trends and competitor activities to refine marketing tactics.
• Prepares reports to evaluate marketing effectiveness.
• Maintains marketing databases and tools to improve workflow efficiency.

Qualifications

Education

• Bachelor's degree in marketing, Communications, Public Relations, or a related field required.

Minimum Qualifications

• Two (2) or more years of experience in marketing, communications, public relations, or a related field.
• Proficiency with Microsoft Office and marketing software, content management systems (CMS), or digital communication tools.
• Experience planning, coordinating, and executing marketing campaigns, events, promotional initiatives, and integrated communication strategies.
• Strong analytical, reporting, organizational, and project management skills with the ability to manage multiple priorities.
• Knowledge of healthcare marketing, branding, regulatory compliance, and communication best practices.

Preferred Qualifications

• Excellent written, verbal, and interpersonal communication skills with the ability to collaborate effectively across diverse teams, leadership, and external stakeholders.
• Social Media Experience within a Healthcare System