Marketing Specialist

Ryan Specialty; United States; Remote; USD 77,000 - 94,000; Full time

Benefits offered by this job

Bonuses

Benefits package

Paid time off

Job summary

Ryan Specialty is seeking a Marketing Specialist to develop and execute impactful marketing strategies, assist with campaigns, and analyze effectiveness to grow our customer base in the insurance industry.

The role requires collaboration with the sales team, development of lead generation programs, and KPI tracking to optimize performance while ensuring brand consistency across digital and print channels.

Qualifications

• Bachelor's degree with 5 years of related experience; or 3 years and a Master's; or a PhD without experience.
• Professional Certified Marketer (PCM) is preferred.

Responsibilities

• Research and analyze market trends, demographics, pricing schedules, competitor products, and other information to form marketing strategies.
• Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and execute marketing programs to promote the company’s brand; measure success and complete projects.
• Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed.
• Ensure that all creative marketing materials adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results, and project recommendations to senior management.
• Coordinate with marketing design and content teams to generate digital and print advertising material.
• Maintain records of marketing metrics and past campaign results.
• Prepare regular sales forecasting reports and monitor market trends.
• Monitor and report on competitors’ activities to identify threats and opportunities.

Skills

Market Strategy

Outside Sales

Lead Generation

Campaign Management

Brand Strategy

KPI Tracking

Digital Marketing Tools

Market Research

Project Management

Insurance Industry Knowledge

Education

Bachelor's degree in Marketing or related field

Professional Certified Marketer (PCM)

Job description

Position Summary

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our organization.

Job Responsibilities

• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and execute marketing programs to promote the company’s brand. Responsible for seeing these projects through to completion and measuring their success.
• Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed.
• Ensure that all creative marketing materials undergo regular review and adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.
• Coordinate with the marketing design and content teams to generate digital and print advertising material.
• Maintain and update impeccable records of marketing metrics and results of past campaigns.
• Prepare regular sales forecasting reports, monitor sales performance, and understand the market trends.
• Monitor and report on competitors’ marketing and sales activities to identify potential threats and opportunities.

Work Experience and Education

• Bachelor’s degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master’s degree; or a PhD without experience. Or equivalent work experience.

Licenses & Certifications

• Professional Certified Marketer (PCM) is preferred.

Technical/Functional Skills

• Market Strategy
• Outside Sales
• Lead Generation
• Campaign Management
• Brand Strategy
• KPI Tracking
• Digital Marketing Tools
• Market Research
• Project Management
• Insurance Industry Knowledge

How We Support Our Teammates

Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals.

In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.

The target salary range for this position is $85,855.00 - $85,855.00 annually. The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future.

Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website https://benefits.ryansg.com/. We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation at [e-mail]

The above is intended to describe this job's general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

A multi-time winner of Newsweek’s Most Loved Workplaces and Insurance Business’s Top Insurance Employers, Ryan Specialty is home to some of the brightest talent in the insurance industry.

Join our team and help provide innovative solutions for insurance brokers, agents and carriers.