Marketing Specialist

RT Specialty, LLC; Northern (KY); Hybrid; USD 77,000 - 94,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Parental leave

Mental health services

Job summary

Ryan Specialty is seeking a Marketing Specialist to drive effective marketing strategies and lead generation programs from a remote location in the U.S. The role collaborates with sales and marketing teams to develop campaigns, measure results, and refine plans for growth.

Responsibilities include analyzing market trends, coordinating with design and content teams, and presenting campaign outcomes to senior management. A strong background in marketing and insurance knowledge is preferred.

Qualifications

• Bachelor’s degree in Marketing or related field with 5 years of experience, or a Master’s with 3 years.
• PCM certification preferred.
• Experience in market strategy, lead generation, and campaign management.
• Insurance industry knowledge is a plus.

Responsibilities

• Research market trends, demographics, pricing, and competitors to form strategies.
• Collaborate with sales to develop partnerships and execute plans.
• Develop and execute marketing programs; measure success.
• Use data to assess campaigns and adjust as needed.
• Coordinate with design/content teams for advertising materials.
• Prepare sales forecasting reports and monitor market trends.
• Maintain records of marketing metrics and results.

Skills

Market Strategy

Outside Sales

Lead Generation

Campaign Management

Brand Strategy

KPI Tracking

Digital Marketing Tools

Market Research

Project Management

Insurance Industry Knowledge

Education

Bachelor’s degree in Marketing/Business; 5+ years experience

Master’s degree; 3+ years experience

PhD without experience

Tools

PCM Certification

Job description

## Marketing SpecialistApply: Remote - United States: Full time: Posted Today: JR26-5219**Position Summary**The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our organization.**What will your job entail?****Job Responsibilities:** • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. • Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. • Develop and execute marketing programs to promote the company’s brand. Responsible for seeing these projects through to completion and measuring their success. • Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed. • Ensure that all creative marketing materials undergo regular review and adhere to brand guidelines. • Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team. • Coordinate with the marketing design and content teams to generate digital and print advertising material. • Maintain and update impeccable records of marketing metrics and results of past campaigns. • Prepare regular sales forecasting reports, monitor sales performance, and understand the market trends. • Monitor and report on competitors’ marketing and sales activities to identify potential threats and opportunities. **Work Experience and Education:** · Bachelor’s degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master’s degree; or a PhD without experience. Or equivalent work experience. **Licenses & Certifications:** · Professional Certified Marketer (PCM) is preferred. **Technical/Functional Skills:** · Market Strategy · Outside Sales · Lead Generation · Campaign Management · Brand Strategy · KPI Tracking · Digital Marketing Tools · Market Research · Project Management · Insurance Industry KnowledgeRyan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the organization. Our vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race, creed, color, religious beliefs, physical or mental capabilities, gender identity or expression, sexual orientation, and many other characteristics bring together varied perspectives and add value to the service we provide our clients, trading partners, and communities. This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms, conditions, and benefits of employment.# **How We Support Our Teammates**Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.The target salary range for this position is $85,855.00 - $85,855.00 annually.The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website https://benefits.ryansg.com/. We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation at [e-mail] *The above is intended to describe this job's general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.*