Marketing Specialist

ABB Inc; United States; Remote; USD 100,000 - 180,000; Full time

Job summary

ABB Inc. is seeking a Solutions Marketing professional to lead and implement B2B marketing activities for Industrial market segments, aligning with our strategy. The role reports to the Solutions Marketing Manager and offers a remote work model.

You will analyze markets, monitor sales metrics, and drive initiatives across global markets to seize growth opportunities. Strong English communication is essential for engaging large audiences.

Qualifications

• 5+ yearsMarketing experience required.
• Experience in B2B Marketing for industrial segments desirable.
• Degree in Engineering, Marketing, or Business Management or related field.
• Excellent communication in English with large audiences.

Responsibilities

• Gather market and competitor intelligence across global markets.
• Provide market research results identifying gaps or new growth opportunities.
• Monitor market trends and advise on marketing strategy and planning adjustments.
• Support long- to mid-term decision-making with market information.

Skills

Value proposition

Content marketing

Strategic marketing

Voice of the customer

Data Center

Oil & Gas

Manufacturing

Heavy industrial markets

Education

Degree in Engineering/Marketing/Business

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Solutions Marketing Manager

The work model for the role is: Remote

In this role, you will have the opportunity to manage and implement B2B marketing activities for Industrial market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for focus markets. You will also showcase your knowledge by continuously monitoring sales metrics for segment performance and marketing effectiveness.

Your Responsibilities:

• Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends.
• Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities.
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes.
• Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy.

Your Background:

• You are immersed in Value Proposition Creation, Content Marketing, Strategic Marketing, and Voice of the Customer with experience in the Data Center, Oil and Gas, Manufacturing, or Heavy Industrial markets
• You have 5+ years of Marketing Experience
• Experience in B2B Marketing for industrial segments highly desired
• You are committed to Market Research and Customer Outcomes
• Degree in Engineering, Marketing, Business Management, or other related fields
• You are comfortable communicating in English to large customer audiences

More About Us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment‑specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium‑voltage link between high‑voltage transmission systems and low‑voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium‑voltage air‑and gas‑insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low‑voltage switchgear for the ANSI standard markets.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

What's In It For You

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

ABB Benefit Summary For Eligible US Employees

Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Paid Parental Leave
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.

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