Marketing Specialist

Mindful Souls BV; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Mindful Souls BV ищет проактивного специалиста по маркетингу с коммерческим подходом для планирования и реализации e‑commerce кампаний, координации запусков продуктов и оптимизации промо‑предложений на основе данных о клиентах.

Кандидат должен иметь опыт работы с Shopify, сильные навыки организации проектов и умение управлять несколькими кампаниями одновременно. Роль требует сочетания креативности, коммерческого мышления и анализа, ответственности за полный цикл кампании.

Qualifications

• 2–4 года опыта в e-commerce маркетинге или эквивалентный опыт управления аналогичными задачами
• Усиленное внимание к деталям и способность управлять несколькими кампаниями
• Опыт анализа результатов кампаний и извлечения actionable insights
• Умение работать с кросс-функциональными командами и стейкхолдерами
• Свободное владение английским языком, письменная и устная коммуникация

Responsibilities

• Планирование и выполнение маркетинговых кампаний и календаря
• Координация запусков продуктов и промо-акций
• Поддержка email-маркетинга и рассылок
• Оптимизация офферов, bundles и скидок
• Управление витриной Shopify, страницами и коллекциями
• Анализ эффективности кампаний и внесение улучшений
• Работа с копирайтингом, дизайном и запасами
• Обеспечение точности цен и валют на разных рынках
• Ведение проектов в Asana и документирование SOP

Skills

Project coordination

Strategic marketing

Analytical thinking

English communication

Multi-market marketing

Tools

Shopify

Asana

Klaviyo

KnoCommerce

Spreadsheets

Job description

Описание

Mindful Souls is looking for a proactive and commercially driven Marketing Specialist to plan and execute e-commerce marketing campaigns, coordinate product launches, and optimize promotional offers using customer insights and performance data. The ideal candidate should have hands‑on experience with Shopify, strong project coordination skills, and the ability to manage multiple campaigns simultaneously. This role requires a combination of creative thinking, commercial judgment, analytical ability, and end‑to‑end campaign ownership.

Задачи

• Marketing Calendar & Campaign Planning: Maintain a proactive marketing calendar covering seasonal events, product launches, promotions, and customer needs across the US, Canada, Europe/UK, and Australia markets.
• Campaign Execution & Coordination: Translate marketing ideas into actionable plans with clear briefs, timelines, responsibilities, dependencies, and review checkpoints. Coordinate with copywriting, design, inventory, website, and other relevant teams.
• Email Marketing Support: Collaborate with the email marketing team by providing campaign ideas, product selections, offers, creative requirements, collections, landing pages, and verified URLs within agreed timelines.
• Promotional Offers & Merchandising: Develop and recommend bundles, free gifts, themed collections, and discount offers based on customer relevance, inventory availability, product performance, profitability, and execution feasibility.
• Shopify Store Management: Create or coordinate product listings, collections, homepage banners, and landing page updates. Ensure accuracy of product details, pricing, currencies, promotional messaging, and links across devices and markets.
• Product Launch Management: Coordinate product launches from planning through execution, ensuring inventory readiness, feasibility, approvals, stakeholder alignment, and quality checks before launch.
• AfterSell Optimization: Monitor upsell funnels for product availability, technical issues, and performance changes. Recommend and test improvements to increase conversion rates, average order value, and revenue per eligible visit.
• Customer Research & Performance Analysis: Coordinate customer surveys, analyze product and campaign performance, investigate changes in results, and recommend actionable improvements supported by data.
• Project & Workflow Management: Maintain organized project workflows in Asana, track deliverables and dependencies, communicate blockers proactively, and develop SOPs and templates to improve execution efficiency.
• Cross-functional Collaboration: Work closely with marketing, creative, email, inventory, and website teams to ensure timely delivery of campaigns and other marketing initiatives.

Требования

• Strong ownership, initiative, and ability to work independently with minimal supervision.
• Excellent planning, prioritization, and project coordination skills.
• Sound commercial understanding of discounts, bundles, contribution margins, inventory constraints, and customer value.
• Mindful Souls | Marketing Specialist Analytical thinking with the ability to interpret performance metrics and translate insights into actionable recommendations.
• Strong written English and effective stakeholder communication skills.
• High attention to detail and commitment to quality control across campaigns, product information, pricing, and promotional assets.
• Creative thinking and customer‑centric judgment to develop relevant, brand‑appropriate marketing ideas.
• Proficiency in Shopify, Asana, and spreadsheets, with the ability to learn new marketing and analytics tools.
• Ability to review and validate AI‑assisted outputs to ensure accuracy and quality.
• 2‑4 years of relevant e‑commerce marketing experience, or equivalent demonstrated experience managing comparable responsibilities.
• Proven experience managing promotions, product launches, or bundle campaigns from planning through execution.
• Hands‑on experience with Shopify and coordinating with cross‑functional teams.
• Experience analyzing marketing or product performance and using insights to improve campaigns and offers.
• Demonstrated ability to manage multiple projects and deadlines using structured project management practices.
• Strong written and verbal communication skills in English.
• Experience managing multi‑market e‑commerce stores.
• Familiarity with AfterSell or similar upsell and post‑purchase optimization tools.
• Experience with KnoCommerce or other customer survey and research platforms.
• Exposure to subscription‑based products, customer personas, and customer lifecycle marketing.
• Experience collaborating with Klaviyo or supporting direct mail and web push campaigns.