Marketing Specialist

Eddy; Tyler (TX); Hybrid; USD 28,000 - 41,000; Full time

Benefits offered by this job

Hybrid work arrangement

Flexible scheduling

Training opportunities

Professional growth

Job summary

Luminous Services, based in Tyler, TX, seeks a Marketing Specialist to drive scalable growth across multiple brands via content creation, paid advertising, and site optimization.

You will collaborate with the executive team, manage campaigns across Meta, Google, and YouTube, and produce video content for ads and social channels. The role offers a hybrid schedule with training and advancement opportunities.

Qualifications

• Strong content creation and storytelling skills.
• Experience with paid advertising channels.
• Ability to optimize landing pages and messaging.
• Data-driven with KPI tracking.
• Video filming/ editing for ads.
• Collaborative with executive team.

Responsibilities

• Manage and optimize paid ad campaigns across Meta, Google, YouTube.
• Monitor CPL, CAC, ROAS, and conversion rates.
• Develop structured campaign frameworks for launches and promotions.
• Improve profitability through data-driven decisions.
• Film and edit video content for ads, social media, and brand storytelling.
• Capturing field content to showcase services, culture, and customer experience.
• Develop hooks, scripts, and messaging angles for campaigns.
• Producing short-form and long-form content for multiple platforms.
• Designing supporting graphics and marketing materials when needed.
• Translating executive vision into clear, market-ready messaging.
• Assist in new brand launches and service rollouts.
• Editing and updating website pages to improve clarity and conversions.
• Creating landing pages for campaigns and promotions.
• Researching competitors and proposing strategic improvement.

Skills

Content marketing

Paid advertising

Analytics

Video content creation

SEO/website optimization

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

Luminous Services is seeking a Marketing Specialist with a passion for content and an eye for detail! The Marketing Specialist will aid in the scalable growth and development of multiple brands through creative content creation, paid advertising, website optimization, and strategic collaboration with the executive team.Schedule: Monday-Friday, 8:00 AM - 5:00 PM, Hybrid Role.Key Outcomes:Generate consistent, measurable lead growth across all active brandsLaunch and manage profitable paid advertising campaignsImprove cost per lead and customer acquisition metrics quarter over quarterIncrease website conversion rates through optimized messaging and landing pagesProduce consistent creative content to support sales, recruiting, and brand authorityWhat You‘ll DoManaging and optimizing paid ad campaigns (Meta, Google, YouTube, etc.)Monitoring KPI’s including CPL, CAC, ROAS, and Conversion RatesIdentifying new marketing channels and growth opportunitiesCreating structured campaign frameworks for launches and promotionsContinuously improving profitability through data-driven decisionsFilming and editing video content for ads, social media, and brand storytellingCapturing field content to showcase services, culture, and customer experienceDeveloping hooks, scripts, and messaging angles for campaignsProducing short-form and long-form content for multiple platformsDesigning supporting graphics and marketing materials when neededTranslating executive vision into clear, market-ready messagingAssist in new brand launches and service rolloutsEditing and updating website pages to improve clarity and conversionsCreating landing pages for campaigns and promotionsResearching competitors and proposing strategic improvementWhat We‘re Looking ForExecutes with speed and precisionThinks creatively while remaining data-drivenTakes ownership of results, not just tasksOperates with urgency and professionalismSeeks feedback and improves consistentlyUnderstands that marketing exists to drive revenueOur Core Values:Clearly CommunicateOwn my RoleRemain TeachableEverybody MattersWhat We OfferCompetitive hourly wageSupportive and respectful work environmentOpportunities for training and advancementFlexible scheduling optionsThe satisfaction of contributing to a positive learning environmentReady to join our team? Apply today!E04JI800ir79409dq14