Marketing Specialist

Matrix Packaging Machinery LLC; Town of Grafton (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical & Dental benefits

Life Insurance

Paid Time Off

401(k) with company match

Benefits from Day One

Job summary

ProMach is seeking a Marketing Specialist to join the Flexibles & Trays Group in the United States. The role focuses on creating campaigns, producing sales collateral, and optimizing content with SEO/AEO to drive demand across channels.

You will partner with multiple brands and internal teams to ensure cohesive marketing efforts, manage vendors, and support trade shows and events. A 1–3 year background in B2B manufacturing marketing is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 1–3 years of marketing experience in a B2B manufacturing environment preferred.
• Experience with Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint).
• Experience with Adobe Creative Suite or Canva.

Responsibilities

• Create and execute campaigns to promote new equipment and aftermarket offerings, driving sales growth across customer segments.
• Support development, scheduling, distribution, and tracking of marketing collateral (sales sheets, line cards, brochures, catalogs, photos, videos, presentations).
• Create and optimize website content using SEO/AEO, PPC and remarketing; distribute via social media and email to drive demand and visibility.
• Manage agency/vendor relationships for branding, advertising, search marketing, and PR.
• Contribute to marketing plan and budget development and ensure proper implementation.
• Plan brand-specific meetings, events, and trade shows (logistics, pre-, during, post-show communications).
• Maintain consistent brand standards across product brands in all mediums.
• Collaborate with internal teams across brands to align marketing with business objectives.

Skills

Writing & editing

SEO & AEO

Cross-functional collaboration

Deadline orientation

Verbal & written communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Adobe Creative Suite/Canva

Salesforce CRM

Job description

ProMach is looking for a Marketing Specialist to join our Flexibles & Trays Group.

• Create and execute campaigns that promote new equipment and aftermarket/service offerings, driving sales growth across active and inactive customer segments.
• Support the creation, development, scheduling, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners.
• Create and optimize content for websites, blogs, landing pages, and microsites, using SEO, AEO, PPC, and remarketing, and distribute it through social media and email marketing to drive demand generation and visibility across traditional and AI-driven search.
• Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
• Participate in the marketing plan and budget development and ensure proper implementation of activities and spending.
• Support in the planning of the Flexible Packaging Group brand-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting).
• Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel.
• Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry.
• Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint.
• Experience with Adobe Creative Suite or Canva.
• Strong writing and editing skills, with the ability to create clear, compelling content for web, blog, and sales/marketing collateral.
• Working knowledge of how to implement SEO and AEO for digital content, improving visibility in both traditional search engines and AI-driven answer engines (e.g., Google AI Overviews, ChatGPT).
• Experience with Salesforce CRM or other CRM systems is preferred.
• Excellent verbal and written communication skills.
• Able to work effectively to meet deadlines and multi-tasking abilities.
• Must be able to work effectively in a collaborative environment with input from different departments and levels within the organization.
• Ability to travel up to fifteen (15) percent.

What’s in it for you?

There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!

Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.

Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities. We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast‑paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day.

ProMach is an Equal Opportunity Employer. Pro Mach uses E‑Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug‑free workplace. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#Matrix #INMAT #ZRMAT

ProMach may not be a brand you see on store or pharmacy shelves, but we are integral to your daily life, powering the processing and packaging machines behind consumer goods, food and nutrition, health, and everyday products. At ProMach, we are committed to responsibility, honesty, safety, and helping you grow. We seek individuals eager to shine—whether creative, strategic, technical, or persuasive—offering opportunities to shape your career in exciting directions. You’ll be challenged and rewarded, making an impact on our customers' performance while helping to build the future of packaging innovation. Our mission—to help customers protect their reputations and grow consumer trust—along with our core values, drives us to perform with passion, accountability, and proactive problem-solving. We emphasize collaboration and innovation, where every employee and voice matters, ensuring consistency and excellence in everything we do. When you join our team, you're not just taking a job; you're becoming part of something that lasts.