Marketing Specialist

Sotalent; Torrance (CA); Hybrid; USD 85,000 - 127,000; Full time

Benefits offered by this job

Medical insurance

401k with match

Paid time off

Tuition reimbursement

Relocation assistance

Job summary

Sotalent is seeking a Senior Digital Marketing and Communications Specialist to lead integrated digital strategies for automotive-finance products. This role blends marketing, IT collaboration, and external agency leadership to optimize the customer journey.

You will drive paid search, media planning, and digital production while exploring AI-driven search and optimization. A strong background in regulated industries is preferred and collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Minimum 5 years in digital media planning, search marketing, or communications.
• Experience managing external vendors and large marketing budgets.
• Experience with website and mobile app projects, including UAT and asset mgmt.

Responsibilities

• Design and execute multichannel digital media plans including paid social and search.
• Direct agency partners and translate performance data into actionable improvements.
• Oversee the production of creative assets while ensuring compliance standards.
• Collaborate with IT and MarTech to enhance websites and apps.
• Conduct user acceptance testing and manage campaign tagging for measurement.
• Monitor AI-driven optimization and emerging digital trends.
• Handle escalated customer inquiries and social media publishing.

Skills

Communication

Project management

Analytical thinking

Vendor management

Education

Bachelor's degree in Marketing

Tools

CDPs

Analytics platforms

Tagging tools

Job description

Job Title: Senior Digital Marketing and Communications Specialist

Pay Range: 84,600 to 126,900 USD per year

Work Style: Hybrid with four days in office and one day remote

Our client, a major financial services provider in the automotive sector, is looking for a Senior Marketing Communications Specialist to join their team. This role focuses on building and maintaining integrated digital strategies that improve the customer journey and promote financing products.

The successful candidate will act as a central point of contact between internal teams, such as IT and MarTech, and external agency partners. You will be responsible for paid search, media planning, and digital production while exploring new opportunities in AI-driven search and answer engine optimization.

Primary Responsibilities

• Design and execute multichannel digital media plans including paid social and search.
• Direct agency partners and translate performance data into actionable business improvements.
• Oversee the production of creative assets while ensuring they meet all legal and compliance standards.
• Work alongside customer experience and technology teams to enhance website and mobile application functionality.
• Conduct user acceptance testing and manage campaign tagging for accurate measurement.
• Monitor emerging digital trends such as AEO and AI search to keep the brand competitive.
• Handle escalated customer inquiries and social media publishing tasks as needed.

Candidate Requirements

• A Bachelor degree is required, preferably in Marketing or a related business field.
• At least five years of professional experience in digital media planning, search marketing, or communications.
• Demonstrated ability to manage external vendors and large-scale marketing budgets.
• Experience with website and mobile app projects, including UAT and asset management.
• Strong project management capabilities with the ability to handle multiple high-priority tasks simultaneously.
• Background in a regulated industry such as finance or automotive is highly desired.
• Familiarity with marketing technology like CDPs, analytics platforms, and tagging tools.
• Understanding of modern search trends including AI-driven optimization.

Professional Skills

• Excellent communication and presentation abilities.
• High attention to detail and strong analytical thinking.
• Ability to collaborate with both technical teams and senior executive leadership.

Benefits and Perks

• This position offers a comprehensive rewards package including medical, dental, and vision insurance.
• Employees have access to a 401k plan with a company match and additional contributions, plus paid time off for vacations, holidays, and company shutdowns.
• Additional benefits include tuition reimbursement, student loan repayment assistance, childcare support, and wellbeing programs.
• Relocation assistance may be available for qualified candidates.

This employer is committed to diversity and provides equal employment opportunities to all applicants regardless of protected status.