Marketing Specialist

MidwayUSA Foundation, Inc.; Texas; On-site; USD 52,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Health savings accounts

Flexible spending accounts

Vision insurance

Dental insurance

Life insurance

Paid time off

Parental leave

Retirement plan

Job summary

MidwayUSA Foundation, Inc. is seeking a Marketing Specialist to create content for the website, social media, and email, and to support events and programs. The role targets donors, partners, volunteers, and the public, with a focus on growing audience reach and engagement.

Based in Missouri with in-office work, you will report to the Marketing Manager and contribute ideas to elevate the Foundation’s visibility while aligning with brand messaging.

Qualifications

• 2+ years creating content for a brand, nonprofit, agency, or personal channels.
• A portfolio of work samples (social posts, video, graphics, writing, campaigns).
• Experience with Canva and/or Adobe Creative Cloud.
• Experience with WordPress and Meta Business Suite, or willingness to learn.
• Strong writing skills and attention to detail.
• Creativity, fresh ideas, and curiosity about content performance.
• Ability to lead a project from start to finish.
• Comfort creating content about youth shooting sports; industry knowledge not required.

Responsibilities

• Create and schedule day-to-day content for the Foundation’s social media, website, and email.
• Develop content showing the Foundation’s impact to donors, partners, and the public.
• Grow visibility and reach to new audiences.
• Keep the Foundation website current, accurate, and engaging.
• Track content performance and use results to improve messaging; training provided.
• Develop targeted marketing materials and communication plans for different audiences.
• Support event planning and execution, and assist Program Managers.

Skills

Content creation

Writing

Project leadership

Creativity

Learning agility

Tools

Canva

Adobe Creative Cloud

WordPress

Meta Business Suite

Job description

Position Summary

As the Marketing Specialist, you will work to create and push content for MidwayUSA Foundation.At its core, this position is a content creator, developing creative content for the organization’s website, social media, email platform, and other communication channels.Demographics vary from established constituents, including donors, coaches, partners, sponsors, and volunteers, to the general public and members of the outdoor industry.You will also support the events team, the Relationship Manager, and the Programs team to bring fresh ideas to keep MidwayUSA Foundation moving forward.

This is an in-office position in Columbia, Missouri.

Reports to

Marketing Manager

Pay

$52,000 to $54,000 per year

Essential Job Functions

• 1.Create and schedule day-to-day content for the Foundation’s social media platforms, website, and email.
• 2.Under the direction of the Marketing Manager, create content that shows the Foundation’s impact to donors, partners, and the public.
• 3.Bring fresh ideas to grow the Foundation’s visibility and reach new audiences.
• 4.Keep the Foundation website current, accurate, and engaging.
• 5.Track website, email, and social media performance, and use the results to improve content. Training is provided.
• 6.Develop targeted marketing materials and communication plans for different audiences.
• 7.Ensure all content and messaging support the Foundation’s brand.
• 8.Support event planning, coordination, and execution.
• 9.Support Program Managers with program execution and create training materials for Foundation programs.
• 10.Support fundraising products, tools, and incentive launches.
• 11.Participate in program brainstorming and planning.
• 12.Perform physical tasks as required, including lifting up to 30 pounds and setting up for events.
• 13.Work outside of standard hours, including evenings and weekends, as needed.

Qualifications

• 1.Two or more years of experience creating content for a brand, nonprofit, agency, or your own channels (professional, freelance, or volunteer).
• 2.A portfolio of work samples, such as social media posts, video, graphics, writing, or campaigns.
• 3.Experience with Canva and/or Adobe Creative Cloud.
• 4.Experience with WordPress and Meta Business Suite, or a willingness to learn.
• 5.Strong writing skills and attention to detail.
• 6.Creativity, fresh ideas, and curiosity about what makes content perform.
• 7.Ability to lead a project from start to finish.
• 8.Comfort creating content about youth shooting sports. Industry experience is not required.

Additional Information

The MidwayUSA Foundation serves over 2,600 youth shooting sports teams and strives to provide sustainable funding for them and their supporting organizations nationwide. You do not need shooting sports knowledge for this role; we will teach you. Candidates who advance will be asked to complete a short project as part of the selection process. Expect a fast-paced work environment.

Disclosure

The MidwayUSA Foundation provides equal employment opportunities to all employees and applicants. It prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. An offer of employment at the MidwayUSA Foundation is contingent upon the successful completion of a thorough background check, I-9 verification, and drug screen.

Benefits

• Health insurance, health savings accounts, and flexible spending accounts.
• Vision, dental, life insurance; paid time off; parental leave; and a retirement plan.

Schedule

• Monday to Friday
• Evening and weekend availability for events