Content Coordinator

Century-Arms,-Inc.-; Town of Florida (NY); On-site; USD 52,000 - 76,000; Full time

Job summary

Century Arms in Florida is seeking a Social Media Coordinator to manage and execute our social media strategy across platforms such as Facebook, Instagram, X, and YouTube. The ideal candidate has 2+ years of experience in social media/digital marketing in firearms or outdoor lifestyle, strong written and visual communication, and the ability to create compelling content that resonates with our audience.

This on-site role collaborates with marketing, sales, and product teams to drive brand

Qualifications

• 2+ years in social media management in firearms/outdoor lifestyle.
• Solid knowledge of firearms industry guidelines and safe communication.
• Excellent written and visual communication skills.
• Experience with Hootsuite, Buffer, Sprout Social.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Create and curate content for Facebook, Instagram, X, YouTube, and more.
• Manage posting calendars and community interactions.
• Plan campaigns aligned with product launches and events.
• Engage with followers and influencers to grow the community.
• Analyze performance metrics and report insights.
• Support brand storytelling and audience engagement.
• Collaborate with marketing, sales, and product teams.
• Monitor trends and adjust strategies to stay competitive.

Skills

Content Creation

Social Media Management

Campaign Strategy

Community Engagement

Analytics & Reporting

Brand Awareness

Cross-team Collaboration

Trend Monitoring

Education

Bachelor’s degree

Tools

Hootsuite

Buffer

Sprout Social

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Century Arms Florida, W PALM BEACH, FL, US

10 days ago Requisition ID: 1318

Position Overview:

Enthusiastic and detail-oriented Social Media Coordinator to manage and execute our social media strategy. This individual will play a key role in enhancing our brand visibility, increasing engagement, and growing our online community across various platforms. The ideal candidate will have a deep understanding of the firearms industry, strong communication skills, and the ability to create compelling content that resonates with our audience.

Key Responsibilities:

• Content Creation & Curation: Develop and curate engaging content (photos, videos, graphics, and copy) for all social media platforms (Facebook, Instagram, X, YouTube, etc.) that aligns with the company’s voice, mission, and brand values.
• Social Media Management: Oversee day-to-day social media operations, including scheduling posts, responding to comments/messages, and maintaining a consistent posting calendar.
• Campaign Strategy & Execution: Plan, implement, and monitor social media campaigns and promotions, ensuring alignment with product launches, special events, and industry trends.
• Community Engagement: Foster an active and positive online community by interacting with followers, moderating discussions, and building relationships with influencers, industry leaders, and customers.
• Analytics & Reporting: Track, analyze, and report on the performance of social media content and campaigns, using insights to optimize strategies and improve engagement rates.
• Brand Awareness: Support efforts to expand brand recognition and position the company as a trusted authority in the firearms industry through effective storytelling and audience engagement.
• Collaborate Across Teams: Work closely with the marketing, sales, and product teams to ensure consistent messaging and align social media activities with overall business objectives.
• Stay Updated: Monitor industry trends, social media best practices, and competitor activity to ensure the company’s social media presence remains relevant and competitive.

Qualifications:

• Experience: 2+ years of experience in social media management or digital marketing, preferably within the firearms, outdoor, or lifestyle industries.
• Knowledge: A strong understanding of the firearms industry and related regulatory guidelines, with the ability to communicate safely and effectively on social media.
• Skills:
  • Proficiency in social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.)
  • Strong written and visual communication skills
  • Ability to create, edit, and repurpose multimedia content (photography, video, graphics)
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Basic knowledge of SEO, Google Analytics, and social media metrics
• Personality: Creative, adaptable, and passionate about firearms culture and the outdoor lifestyle. Strong attention to detail, a proactive attitude, and the ability to work both independently and collaboratively.
• Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

Preferred Qualifications:

• Experience in paid social media advertising (Facebook Ads, Instagram Ads, etc.)
• Familiarity with firearms-related content, communities, and advocacy
• Photography and video editing skills
• Knowledge of industry regulations regarding firearms marketing