Marketing Specialist

Regional Client; Tallahassee (FL); On-site; USD 42,000 - 60,000; Part time

Job summary

Stride, Inc. is seeking a contract-based Marketing Specialist to support a fast-paced marketing team focused on expanding enrollment across our online schools.

You will help execute omni-channel campaigns, coordinate assets, and ensure messaging aligns with school value propositions. This role offers exposure to creative, demand generation, analytics, email, and external agencies, with a path to build core marketing skills while contributing to enrollment goals.

Qualifications

• 1–2 years of marketing, communications, or related experience or equivalent education.
• Strong written and verbal communication skills with attention to detail.
• Ability to follow processes, manage tasks, and learn new tools quickly.

Responsibilities

• Support the execution of marketing campaigns to drive enrollment and engagement.
• Coordinate assets with internal teams and external partners across channels.
• Assist with messaging development aligned to school value propositions.
• Support collaboration with earned media agencies for local and regional campaigns.
• Track marketing performance metrics and document results for reporting.

Skills

A/B Testing

Campaigns

Cross-Functional

Analytics

Marketing Communications

Content Development

Web Analytics

Time Management

Job description

Job Description

About your Role

As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride's portfolio of online schools.

In this role, you will support our schools by collaborating with cross-functional teams-including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies-to deliver marketing programs with accuracy and consistency. This position provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride's mission and enrollment goals.

SUMMARY

The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride's core business-our management of 70+ online schools. This role is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign execution.

In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. As Stride's K-12 schools represent a strategic business priority, this role offers an early-career opportunity to gain experience in a collaborative, mission-driven marketing organization.

ESSENTIAL FUNCTIONS

• Support the execution of marketing campaigns that drive enrollment, awareness, and engagement
• Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels
• Assist with the development of messaging and marketing content aligned to school value propositions and audience needs
• Support collaboration with earned media agencies to execute local and regional awareness campaigns
• Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits
• Apply market research insights as directed to support campaign positioning and execution
• Support A/B testing initiatives and assist with documenting results and learnings
• Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis
• Maintain organized documentation for campaign plans, timelines, deliverables, and results
• Assist with new product launches by supporting cross-functional coordination and asset development
• Ensure timely, accurate communication with stakeholders under guidance from senior team members
• Build foundational knowledge of digital marketing channels, tools, and best practices
• Stay informed on trends in K-12 education and digital marketing to support ongoing learning

MINIMUM REQUIRED QUALIFICATIONS

• 1-2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience
• Strong organizational skills with attention to detail
• Ability to follow processes and manage assigned tasks with guidance
• Strong written and verbal communication skills
• Willingness to learn new tools, platforms, and marketing concepts
• High standards for accuracy, quality, and accountability

OTHER REQUIRED QUALIFICATIONS

• Ability to manage priorities and meet deadlines in a fast-paced environment
• Strong interpersonal and collaboration skills
• Ability to work both independently and within a team-oriented environment
• Excellent presentation skills with ability to leverage technology effectively
• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
• Ability to clear required background check

DESIRED QUALIFICATIONS

• Experience or interest in the K-12 education or edtech sector
• Previous collaboration with cross-functional remote teams

Skills

A/B Testing, Analysis Skills, Background Investigation, Best Practices, Board Meeting, Brand Marketing (Branding), Campaigns, Channel Marketing, Communication Skills, Contract Management, Cross-Functional, Demand Generation, Detail Oriented, Documentation, Documentation Plan, Interpersonal Skills, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Support, Product/Service Launch, Project/Program Coordination, Team Building, Team Player, Test Plan/Schedule, Time Management, Web Analytics, Website Traffic, Willing to Travel, Writing Skills

Stride, Inc.