Marketing Specialist

TDC Marketing; Harrisonburg (VA); On-site; USD 42,000 - 54,000; Full time

Job summary

TDC Marketing is seeking an entry-level Marketing Assistant in Harrisonburg, VA. You will support marketing strategies for real clients, analyze metrics, plan content, forecast trends, and ensure every channel tells a consistent story.

As you learn and grow, you’ll advance toward a Marketing Strategist role, gaining hands-on experience across paid, owned, and shared media while sharpening analytical and communication skills.

Qualifications

• Excellent communication skills (verbal and written).
• Interest in marketing toolsets and web technologies.
• Familiarity with SEO/SEM and Google Analytics.
• Understanding of social media and email marketing platforms.

Responsibilities

• Support setting specific marketing goals for clients.
• Understand and support implementing marketing strategies aligned with business targets.
• Analyze marketing metrics.
• Collaborate in order to generate innovative ideas to promote our clients’ brand, products, or services.
• Address paid, owned, and shared content needs.
• Ensure brand consistency throughout all marketing channels.
• Use customer feedback to ensure client satisfaction.
• Collaborate with internal teams and ensure brand consistency.

Skills

Communication

Marketing tools

SEO/GA

Social media

Email marketing

Tools

Google Analytics

Job description

This role is built for someone who’s equal parts curious and driven. You’ll support real marketing strategies for real clients: analyzing metrics, planning content, forecasting trends, and making sure every channel tells a consistent story. Working alongside our Marketing Strategists, you’ll get hands‑on experience across paid, owned, and shared media while sharpening the skills that turn good marketers into great ones. If you communicate well, think analytically, and love the challenge of turning data and ideas into measurable growth, this is the position for you.

This is an entry‑level position where the ideal candidate will demonstrate their ability to learn and grow, then lead to their advancement as a Marketing Strategist.

Responsibilities:

• Support setting specific marketing goals for clients
• Understand and support implementing marketing strategies aligned with business targets
• Analyze marketing metrics
• Collaborate in order to generate innovative ideas to promote our clients’ brand, products, or services
• Address paid, owned, and shared content needs
• Ensure brand consistency throughout all marketing channels
• Use customer feedback to ensure client satisfaction
• Collaborate with internal teams and ensure brand consistency

Requirements and Skills:

• Excellent communication skills (verbal and written)
• Interest in Marketing toolsets and web technologies
• Familiarity with SEO/SEM and Google Analytics
• Understanding of Social Media and Email Marketing platforms