Marketing Specialist

Austin Community College; Palmer (AK); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Health insurance

401(k) plan

Annual leave

Job summary

A community college in Alaska is seeking an experienced Marketing Specialist to develop and execute marketing strategies that enhance brand awareness and promote products. Responsibilities include managing digital relationships, creating engaging content, and ensuring brand alignment across all channels. A strong background in digital marketing and social media management is essential for success in this role. Competitive compensation and benefits are offered.

Qualifications

• Proven experience in digital marketing and promotional content creation.
• Strong understanding of social media dynamics and audience engagement.
• Ability to analyze campaign effectiveness and derive insights.
• Ability to coordinate with internal teams and agencies.

Responsibilities

• Execute marketing strategies and monitor campaign success.
• Develop and manage content for various promotional platforms.
• Ensure brand consistency across all internal and external assets.
• Manage relationships with agencies, publications, bloggers, and influencers.
• Provide customer voice insights to guide promotional collateral across channels.
• Monitor brand consistency across print, digital assets and partnerships.
• Create content for digital marketing publications.
• Plan, design, and develop effective internal and external presentations.
• Support the Marketing Manager in executing campaigns.
• Participate in marketing and product strategy workshops.
• Maintain database tracking competitor offers, promos, events, and product details.
• Support media relations strategy with PR/Marketing agencies.
• Implement internal communications strategy.
• Assist with creation of the Annual Report.
• Performs other duties as assigned.

Skills

Digital marketing strategies

Social media management

Content creation

Brand management

Communication skills

Presentation design

Job description

We are searching for an experienced Marketing Specialist at our Palmer HQ facility.

Primary Duties and Responsibilities:

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and helping to shape our consumer experience for current and future lines of business. The successful candidate will play an integral role in building and engaging our customer base from brand awareness to product promotion by creating effective strategies to achieve business objectives. The marketing specialists will develop and create engaging internal and external communications strategies that align with our corporate goals, including media relations, member communications, and thought leadership.

Specific Task Description

• Assists with the development of marketing strategies for projects, including company website and social media.
• Creating promotional content for digital campaigns and monitor digital media landscape for opportunities.
• Social Media responder to all customer posts and assists in social media tactical alignment.
• Helps manage digital relationships with agencies, publications, bloggers, and influencers.
• Through research & consumer insights provides the voice of the customer to help guide development of all promotional product collateral (including digital media, website content, product releases, brochures, advertisements, articles, flyers…etc.) and point-of-sale materials.
• Monitors brand consistency (internal & external facing) in regards to print, signage, digital assets, and partnerships to ensure brand alignment.
• Content creator for digital marketing and other marketing publications.
• Plan, design, and develop effective presentations for internal and external use.
• Works with the Marketing Manager to execute strategic marketing campaigns and initiatives.
• Participates in marketing and product strategy and planning workshops.
• Database management for tracking/awareness of competitor offers, advertising initiatives, events, and product details.
• Execute on our media relations strategy alongside PR and Marketing agencies.
• Execute an effective internal communications strategy.
• Assist with the creation and development of the Annual Report.
• Performs other duties as assigned.

MTA is an Equal Opportunity Employer. MTA offers competitive compensation, health insurance, 401(k) plan, annual leave, and more. Qualified individuals should apply online here: Career Site