Strategic Marketing Specialist – Campaigns & Content

Wayne State University; Palmer (AK); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Health insurance

401(k) plan

Annual leave

Job summary

An educational institution in Massachusetts is seeking an experienced Marketing Specialist. The role involves executing marketing strategies, managing digital campaigns, and creating engaging content. The ideal candidate has strong skills in digital marketing and social media management. Competitive compensation and benefits include health insurance and a 401(k) plan.

Qualifications

• Experience in executing effective marketing strategies.
• Proven ability in digital and social media marketing.
• Strong communication skills and ability to create engaging content.

Responsibilities

• Execute marketing strategies and campaigns.
• Create promotional content for digital campaigns.
• Monitor brand consistency across all media.

Skills

Marketing strategy development

Digital marketing

Social media management

Content creation

Job description

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We are searching for an experienced Marketing Specialist at our Palmer HQ facility.

Primary Duties and Responsibilities:

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and helping to shape our consumer experience for current and future lines of business. The successful candidate will play an integral role in building and engaging our customer base from brand awareness to product promotion by creating effective strategies to achieve business objectives. The marketing specialists will develop and create engaging internal and external communications strategies that align with our corporate goals, including media relations, member communications, and thought leadership.

SPECIFIC TASK DESCRIPTION

• Assists with the development of marketing strategies for projects, including company website and social media.
• Creating promotional content for digital campaigns and monitor digital media landscape for opportunities.
• Social Media responder to all customer posts and assists in social media tactical alignment.
• Helps manage digital relationships with agencies, publications, bloggers, and influencers.
• Through research & consumer insights provides the voice of the customer to help guide development of all promotional product collateral (including digital media, website content, product releases, brochures, advertisements, articles, flyers…etc.) and point-of-sale materials.
• Monitors brand consistency (internal & external facing) in regards to print, signage, digital assets, and partnerships to ensure brand alignment.
• Content creator for digital marketing and other marketing publications.
• Plan, design, and develop effective presentations for internal and external use.
• Works with the Marketing Manager to execute strategic marketing campaigns and initiatives.
• Participates in marketing and product strategy and planning workshops.
• Database management for tracking/awareness of competitor offers, advertising initiatives, events, and product details.
• Execute on our media relations strategy alongside PR and Marketing agencies.
• Execute an effective internal communications strategy.
• Assist with the creation and development of the Annual Report.
• Performs other duties as assigned.
  

MTA is an Equal Opportunity Employer. MTA offers competitive compensation, health insurance, 401(k) plan, annual leave, and more. A complete job description is available upon request. Qualified individuals should apply online here: Career Site