Marketing Specialist

Top Quality Recruitment (TQR); Oxford (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Top Quality Recruitment (TQR) seeks a Marketing Specialist to advance a pharmacy-focused marketing program in Georgia. You will develop strategies, manage digital channels, and strengthen provider and patient relationships to grow the pharmacy's presence.

With 3+ years in marketing and a related bachelor’s degree, you will own campaigns, oversee content, events, and reputation, and collaborate with leadership while safeguarding patient confidentiality.

Qualifications

• 3+ years of marketing experience required.
• Bachelor's degree preferred.
• Healthcare/pharmacy marketing experience is a strong plus.

Responsibilities

• Develop and execute the pharmacy's overall marketing strategy and annual plan.
• Manage the website, social media, email marketing, and digital ads.
• Create and coordinate engaging content for campaigns and materials.
• Build relationships with physicians, providers, and referral partners.
• Coordinate provider outreach and community marketing events.
• Manage brand, messaging, and public image across channels.
• Monitor reviews and respond appropriately.
• Track leads, engagement, and ROI of marketing efforts.
• Manage vendors, contractors, and the marketing budget.
• Collaborate with leadership to promote new services.
• Ensure materials accurately reflect services and protect confidentiality.
• Coordinate content reviews with PIC, QA, or leadership.

Skills

Marketing strategy

SEO

Content creation

Stakeholder relations

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

The Marketing Specialist will develop and implement marketing strategies that increase awareness of our pharmacy and compounding services, strengthen relationships with healthcare providers and patients, and support the growth and reputation of the pharmacy.

Key Activities

• Develop and execute the pharmacy's overall marketing strategy and annual marketing plan.
• Manage the pharmacy's website, social media, email marketing, online presence, and digital advertising.
• Create and coordinate engaging content, including social media posts, newsletters, educational materials, brochures, and promotional campaigns.
• Build and maintain professional relationships with physicians, healthcare providers, community organizations, and other referral partners.
• Coordinate provider outreach, community events, health fairs, educational events, and other marketing activities.
• Manage the pharmacy's brand, messaging, and public image across all marketing channels.
• Monitor online reviews and reputation and coordinate appropriate responses.
• Track marketing performance, leads, engagement, and return on investment.
• Manage marketing vendors, contractors, and the marketing budget.
• Work closely with pharmacy leadership to promote new services and initiatives.
• Ensure marketing materials accurately represent the pharmacy's services and capabilities.
• Maintain appropriate confidentiality and protect patient information.
• Coordinate review and approval of clinical, medication-related, and regulatory-sensitive marketing content with the PIC, QA, or appropriate leadership.

Preferred Skills

• SEO and digital advertising.

Educations & Experience

• 3+ years of marketing experience required.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Healthcare, pharmacy, pharmaceutical, or compounding pharmacy marketing experience is a strong plus.

TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.

Accommodation for applicants with disabilities is available upon request.