Marketing Manager

Lowtide Pharmacy LLC; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Lowtide Pharmacy seeks a Marketing Manager to lead the pharmacy's marketing, branding, digital presence, community outreach, and healthcare-provider engagement. You will develop strategies to raise awareness of our pharmacy and compounding services, strengthen relationships with providers and patients, and support growth and reputation.

The role collaborates with leadership and the PIC to ensure all communications are accurate, professional, and appropriate for a 503A compounding pharmacy, with

Qualifications

• 3+ years of marketing experience required.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Healthcare, pharmacy, or compounding pharmacy marketing experience is a strong plus.
• Excellent written and verbal communication skills.
• Strong social media, digital marketing, and content-creation skills.
• Experience with website management, email marketing, and analytics.
• Strong organizational and project-management skills.
• Creative, professional, self-motivated, and detail-oriented.
• Ability to manage multiple projects and deadlines.
• Strong understanding of confidentiality and professional boundaries.

Responsibilities

• Develop and execute the pharmacy's overall marketing strategy and annual marketing plan.
• Manage the website, social media, email marketing, online presence, and digital advertising.
• Create and coordinate content, including posts, newsletters, brochures, and campaigns.
• Build relationships with physicians, providers, community groups, and referral partners.
• Coordinate provider outreach, health fairs, and other marketing events.
• Manage brand, messaging, and public image across channels.
• Monitor online reviews and respond appropriately.
• Track marketing performance, leads, engagement, and ROI.
• Manage marketing vendors, contractors, and the marketing budget.
• Collaborate with leadership to promote new services and initiatives.
• Ensure marketing materials accurately represent services and protect confidentiality.

Skills

Marketing strategy

Content creation

Social media

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Website management

Email marketing

Analytics

Job description

Lowtide Pharmacy is seeking a creative, organized, and results-driven Marketing Manager to lead the pharmacy's marketing, branding, digital presence, community outreach, and healthcare-provider engagement.

The Marketing Manager will develop and implement marketing strategies that increase awareness of our pharmacy and compounding services, strengthen relationships with healthcare providers and patients, and support the growth and reputation of the pharmacy.

This position will work closely with pharmacy leadership and the Pharmacist-in-Charge (PIC) to ensure all marketing communications are accurate, professional, and appropriate for a 503A compounding pharmacy.

Key Responsibilities

• Develop and execute the pharmacy's overall marketing strategy and annual marketing plan.
• Manage the pharmacy's website, social media, email marketing, online presence, and digital advertising.
• Create and coordinate engaging content, including social media posts, newsletters, educational materials, brochures, and promotional campaigns.
• Build and maintain professional relationships with physicians, healthcare providers, community organizations, and other referral partners.
• Coordinate provider outreach, community events, health fairs, educational events, and other marketing activities.
• Manage the pharmacy's brand, messaging, and public image across all marketing channels.
• Monitor online reviews and reputation and coordinate appropriate responses.
• Track marketing performance, leads, engagement, and return on investment.
• Manage marketing vendors, contractors, and the marketing budget.
• Work closely with pharmacy leadership to promote new services and initiatives.
• Ensure marketing materials accurately represent the pharmacy's services and capabilities.
• Maintain appropriate confidentiality and protect patient information.
• Coordinate review and approval of clinical, medication-related, and regulatory-sensitive marketing content with the PIC, QA, or appropriate leadership.

Qualifications

• 3+ years of marketing experience required.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Healthcare, pharmacy, pharmaceutical, or compounding pharmacy marketing experience is a strong plus.
• Excellent written and verbal communication skills.
• Strong social media, digital marketing, and content-creation skills.
• Experience with website management, email marketing, and analytics.
• Strong organizational and project-management skills.
• Creative, professional, self-motivated, and detail-oriented.
• Ability to manage multiple projects and deadlines.
• Strong understanding of confidentiality and professional boundaries.

Preferred Experience

• SEO and digital advertising
• Social media management
• Google Analytics or similar reporting tools