Marketing Specialist

First Federal Savings Bank; Ottawa (IL); On-site; USD 44,000 - 52,000; Full time

Benefits offered by this job

401(k) with employer match

Paid time off including birthdays and

Work anniversary recognition

Job summary

First Federal Savings Bank is seeking a Marketing Specialist to lead the day-to-day execution of digital and social media efforts. The role focuses on creating fresh content, managing campaigns, and using analytics to improve performance.

You will support the Marketing Manager in delivering key initiatives, coordinating with internal teams and partners, and ensuring brand standards across all channels. This is a hands-on position ideal for a creative professional.

Qualifications

• 2-5 years of professional, hands-on marketing experience, including business social media management.

Responsibilities

• Develop, create, schedule, and manage social media content, including graphics, copy, short-form video, Reels, and Stories.
• Manage engagement across the bank's social media profiles and respond to audience activity in a timely, professional manner.
• Plan and manage paid and boosted campaigns through Meta Business Suite and Ads Manager, including audiences, placements, budgets, and optimization.
• Monitor campaign performance, interpret analytics, and clearly communicate results, return on spend, and recommend adjustments.
• Maintain consistent brand standards and follow applicable bank policies and content approval requirements.
• Support email marketing, website content, newsletters, print materials, promotions, events, and community initiatives in coordination with internal teams and outside partners.

Skills

Social media management

Content creation

Analytics interpretation

Written communication

Brand consistency

Education

Bachelor's degree in marketing, communications, digital media, or related field

Tools

Facebook

Instagram

Meta Business Suite

Meta Ads Manager

Canva

Hootsuite

Job description

First Federal Savings Bank is looking for a creative, experienced Marketing Specialist to drive the day-to-day execution of our digital and social media efforts. This hands-on role is ideal for someone who enjoys creating fresh content, building engagement, managing paid campaigns, and using analytics to improve results. The position supports the Marketing Manager in executing key marketing initiatives for the bank.

Essential Duties:

• Develop, create, schedule, and manage social media content, including graphics, copy, short-form video, Reels, and Stories.
• Manage engagement across the bank's social media profiles and respond to audience activity in a timely, professional manner.
• Plan and manage paid and boosted campaigns through Meta Business Suite and Ads Manager, including audiences, placements, budgets, and optimization.
• Monitor campaign performance, interpret analytics, and clearly communicate results, return on spend, and recommend adjustments.
• Maintain consistent brand standards and follow applicable bank policies and content approval requirements.
• Support email marketing, website content, newsletters, print materials, promotions, events, and community initiatives in coordination with internal teams and outside partners.

Knowledge, Skills and Abilities We Are Looking For:

• 2-5 years of professional, hands-on marketing experience, including business social media management.
• Demonstrated experience with Facebook, Instagram, Meta Business Suite, Meta Ads Manager, Canva, short-form video, and a social media scheduling platform such as Hootsuite.
• Working knowledge of paid social media, audience targeting, campaign budgets, engagement metrics, and performance analytics.
• Strong writing, editing, visual judgment, and attention to detail, with the ability to translate data into clear recommendations.
• A creative, organized self-starter who can manage competing priorities, meet deadlines, collaborate across teams, and represent the bank professionally.
• A bachelor's degree in marketing, communications, digital media, or a related field is preferred; equivalent relevant experience will be considered.

Why You Should Join the First Federal Team:

Join an established, community-focused organization offering a supportive work environment, great on-site hours, comprehensive benefits, a 401(k) with employer match, and generous paid time off - including your birthday and work anniversary. The pay range is $21.00 - $25.00 per hour, based on education and experience.