Marketing Specialist

The Capitol District Marriott; Omaha (NE); Hybrid; USD 47,000 - 63,000; Full time

Benefits offered by this job

Free meals

Room discounts

Health insurance

Job summary

The Capitol District Marriott is seeking a Marketing Specialist to develop and execute integrated marketing strategies for the Capitol District and the hotel, including digital marketing, content creation, and promotions.

You will manage digital channels, ensure brand consistency, and analyze performance to drive engagement and revenue. The role offers collaboration with internal teams and community partners, with opportunities to grow within Marcus Hotels & Resorts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred; equivalent education and relevant experience will be considered.
• Experience planning, executing, and managing multiple marketing initiatives with strong organizational and time-management skills.
• Proficiency in digital marketing including social media management, paid advertising, email marketing, SEO/SEM, website management, and campaign analytics.
• Strong working knowledge of marketing software and design tools like Adobe Creative Cloud, Canva, and related platforms.
• Excellent written and verbal communication, capable of presenting and representing the organization professionally.

Responsibilities

• Develop and execute integrated marketing strategies for The Capitol District and hotel, including digital marketing and campaigns.
• Ensure brand consistency across marketing initiatives and guidelines.
• Manage digital channels and online presence, including websites, social media, SEO, and online reputation management.
• Create, oversee, and distribute marketing content and creative assets for the Capitol District and the hotel.
• Monitor, analyze, and optimize marketing performance using analytics and KPIs.
• Collaborate with internal teams and partners to develop initiatives and support events.
• Provide marketing leadership by staying current on trends and best practices.
• Participate in events and perform other duties to support objectives.

Skills

Digital marketing

Social media management

Paid advertising

Email marketing

SEO/SEM

Campaign analytics

Project management

Content creation

Strong writing

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Cloud

Canva

Microsoft Office

SEO/SEM tools

Job description

Description

Are you passionate about hospitality and eager to work for one of the most recognized names in the industry? Do you aspire to grow your career at a premier hotel in downtown Omaha? If so, the Omaha Marriott at the Capital District is the perfect place for you! We are seeking a dedicated individual to join our dynamic team and contribute to the exceptional guest experience we're known for. As a Marketing Specialist, you’ll learn from a high-energy team with ongoing training and motivation, driving service excellence and seamless operations to create a memorable dining experience that keeps guests coming back for more.

Located in the heart of downtown Omaha, this upscale hotel offers world-class hospitality to guests and is ranked one of the leading hotels in the city. The Omaha Marriott Downtown’s commitment to providing outstanding guest experiences extends to its employees. Our property and brand pride itself on world-class service and superior style.

What will you be doing?

• Develop and execute integrated marketing strategies for The Capitol District and hotel, including digital marketing, advertising, social media, content creation, public relations, and promotional campaigns that drive brand awareness, engagement, and revenue.
• Ensure brand consistency and compliance across all marketing initiatives, maintaining alignment with The Capitol District brand identity and guidelines.
• Manage digital marketing channels and online presence, including websites, social media platforms, third-party listings, SEO initiatives, and online reputation management to maximize visibility and engagement.
• Create, oversee, and distribute marketing content and creative assets, including photography, video, sales collateral, signage, digital advertisements, and promotional materials for the Capitol District and the Hotel.
• Monitor, analyze, and optimize marketing performance using campaign analytics, attribution data, and market insights to improve effectiveness, return on investment, and strategic decision-making.
• Collaborate with internal teams, community partners, and Capitol District tenants to develop marketing initiatives, support events, identify partnership opportunities, and enhance the overall guest and visitor experience.
• Provide marketing leadership and expertise by staying current on industry trends, emerging technologies, and best practices, recommending innovative approaches that strengthen market competitiveness.
• Participate in marketing, promotional, and community events and perform other duties as assigned in support of The Capitol District and hotel business objectives.

What do you bring to the role?

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent education and relevant experience will be considered.
• Demonstrated experience planning, executing, and managing multiple marketing initiatives with strong organizational, project management, and time-management skills.
• Proficiency in digital marketing, including social media management, paid advertising, email marketing, SEO/SEM, website management, and campaign analytics.
• Strong working knowledge of marketing and design software, including Microsoft Office, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, and related marketing platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content, deliver presentations, and represent the organization professionally.
• Strong analytical and problem-solving abilities, including experience interpreting performance metrics, tracking KPIs, and making data-driven recommendations.
• Ability to build positive relationships with guests, tenants, clients, and internal teams while handling inquiries and concerns with professionalism and discretion.
• Ability to work independently and collaboratively in a fast-paced environment, maintaining a high degree of accuracy, attention to detail, and adaptability.
• Willingness to work a flexible schedule, including evenings, weekends, and holidays, and to participate in events, client meetings, tours, and promotional activities as needed.
• Preferred qualifications include hospitality or restaurant industry marketing experience, familiarity with the Omaha market, and expertise in current marketing trends and best practices.

What’s in it for you?

• A free, well-balanced meal every shift
• Room discounts at Marcus Hotels & Resorts and Marriot worldwide locations
• Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing, and spa
• "Two for one" movie theater coupons at Marcus Theatres
• Ability to grow your career and transfer from one property to another
• Early wage access
• Paid time off
• Flexible scheduling
• Medical, dental, and vision insurance (offered after 30 days of employment), company-paid life insurance, employee assistance program offer, and 401k with employer match
• And more!

Pay Estimate: 55,000.00

About Us:

A division of The Marcus Corporation, Marcus Hotels & Resorts has a rich 60-year history of operational and service excellence. We are “People Pleasing People” who strive daily to create extraordinary experiences for guests and associates alike. Focused on expanding our U.S.-based portfolio of 15 hotels and resorts, our properties are known for their unique character and style.

Note: This document describes the general nature and level of work required of people in the job. It is not intended to be an all-encompassing list of responsibilities, duties, and skills.

The Omaha Marriott is an equal opportunity employer.