Marketing Specialist

Haymarket Media US; New York (NY); Hybrid; USD 55,000 - 65,000; Full time

Job summary

A leading media company is looking for a Marketing Specialist to enhance its McKnight brands. The role involves creating integrated B2B campaigns, working cross-functionally, and analyzing data. Ideal candidates will have a relevant degree and experience in marketing, as well as strong communication skills.

Benefits

Paid annual vacation, holiday and sick time off

Comprehensive health plans

Competitive 401(k) investment options

Life insurance

Employee referral awards

Training opportunities through industry-recognized programs

Work from Anywhere benefit

Qualifications

• 1-2 years relevant experience preferred.
• Excellent writing and communication skills.
• BS/MS degree in related field is a requirement.

Responsibilities

• Develop and execute comprehensive lead generation campaigns.
• Manage marketing tactics for webinars, ebooks, and podcasts.
• Analyze data to deliver insights for campaign improvements.

Skills

Excellent writing and communication skills

Highly organized

Ability to multitask and prioritize

Data-driven approach

Education

BS/MS degree in related field

Tools

Microsoft Excel

Google Sheets

Eloqua

HTML

Job description

Join to apply for the Marketing Specialist role at Haymarket Media US

Join to apply for the Marketing Specialist role at Haymarket Media US

This range is provided by Haymarket Media US. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $65,000.00/yr

Marketing Specialist, McKnight’s

Haymarket Media, Inc. is seeking an organized, creative, and goal-oriented individual to join our growing team as a Marketing Specialist in its Marketing Department for the McKnight’s brands. This position is located in our New York, NY office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote.

Job Overview:

Reporting to the Marketing Manager within Haymarket Media's Campaign Performance Marketing team, this position will be responsible for developing and executing comprehensive, integrated B2B lead generation and promotional campaigns. The ideal candidate brings a data-driven approach, increasing efficiency through optimizations and testing. Applicants must be very methodical and motivated to meet revenue targets. This position will be responsible for managing marketing and lead-nurturing tactics for webinars, ebooks, podcasts, whitepapers, and other types of partner content to maintain a consistent pipeline of high-quality leads and effective audience funnels.

Responsibilities:

• Create audience generation and engagement strategies to increase registrations/ leads within key industry categories
• Develop and execute integrated and multi-channel marketing plans to send quality traffic and grow leads to webinars, ebooks, podcasts, whitepapers, and partner content
• Collaborate with leadership and cross-functional team members to brainstorm, plan and develop new ideas and strategies
• Partner with channel managers (paid media, ad ops, email ops, audience dev and event marketers) to launch and optimize campaigns that drive toward lead KPIs
• Work with commercial, art, and editorial teams on promotions to increase visibility of traffic/lead-generating assets
• Craft marketing collateral by working closely with the art and brand teams on creative vision, strategy, and creation
• Own daily campaign monitoring, pacing, optimization, tracking and reporting
• Provide lead generation reports to partners on a weekly basis for each campaign
• Analyze and interpret data on key metrics and deliver insights to be used for business decisions and future campaign delivery

Skills and Requirements:

• 1-2 years relevant experience preferred
• BS/MS degree in related field
• Excellent writing and communication skills
• Highly organized with an ability to multitask and prioritize effectively
• Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities
• Knowledge of Microsoft Excel or Google Sheets preferred
• Experience with Eloqua a plus
• Knowledge of HTML a plus

What We Offer:

• A competitive compensation package
• The salary range for this position is $55,000–$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Employee referral awards
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure work life balance

About McKnight’s Long-Term Care News, McKnight’s Senior Living, and McKnight’s Home Care:

McKnight’s Long-Term Care News is a business news brand serving leaders in the institutional long-term care field, focusing especially on the higher-needs skilled nursing setting. Readers run the nation’s more than 15,000 nursing homes and collectively are charged with providing quality eldercare services for more than 1.5 million residents each year. McKnight’s Senior Living is a national media brand providing news, perspective and analysis for owners, operators and other leaders of seniors housing, independent living, assisted living, memory care and continuing care retirement / life plan communities. McKnight’s Home Care is the latest addition to the McKnight’s family of brands and brings the most up-to-date news in home care to industry insiders. The brand covers the segments of in-home personal care, home health, hospice and palliative care. Readers are leaders in their respective organizations, ranging from owners and executives to clinical directors and other stakeholders.

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate.

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

You can view our open positions on our website US careers section: www.Haymarket.com.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Media Production

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