Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

NORY, Inc.; New York (NY); Remote; USD 60,000 - 80,000; Part time

Job summary

NORY, Inc. seeks a Part-Time Digital Marketing Strategist to enhance our marketing efforts within the NYC education and parenting sectors. This flexible remote role involves developing data-driven strategies, creating compelling content, and managing SEO practices to attract and engage our target audience effectively.

Qualifications

• Success in digital marketing within NYC education and parenting markets.
• Experience creating engaging multimedia content with a strong portfolio.
• Knowledge of the NYC parenting and education sectors.

Responsibilities

• Develop data-driven strategies for customer acquisition.
• Produce engaging marketing content including videos and images.
• Implement SEO best practices and optimize web content.
• Manage and evaluate performance of marketing channels.

Skills

Digital Marketing

Data-driven Decision Making

Content Creation

SEO Optimization

Channel Management

Analytics

Job description

About NORY : NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere :

• Instagram : bit.ly / noryi
• Summer Camp Video : bit.ly / noryvideo1

The Role : We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Responsibilities :

• Customer Acquisition : Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Content Creation : Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
• SEO Optimization : Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
• Channel Management : Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
• Analytics and Reporting : Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

Qualifications :

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.

Join Our Vision : Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at .

Compensation : $25-40 per hour, based on experience and portfolio strength.

Flexible Employment Options : This part-time role offers 10-30 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position.

Application Requirements : Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to [emailprotected]

NORY, Inc. is an equal-opportunity employer, dedicated to diversity and inclusion. We welcome applications from all qualified individuals.

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