Marketing Specialist

Northland Communications Company; New York (NY); On-site; USD 59,000 - 84,000; Full time

Job summary

Northland Communications Company in Holland Patent, NY seeks a Marketing Specialist to lead multi-channel campaigns, manage marketing tech, and develop content that supports revenue initiatives. You will coordinate with sales, agencies, and partners to drive engagement and campaigns from planning through reporting.

The role emphasizes data standards, attribution, and website updates, with collaboration across marketing and events teams to optimize results.

Qualifications

• 4-6 years of B2B marketing experience, ideally in telecom, technology, or services.
• Demonstrated ability to manage campaigns end to end with limited supervision.
• Strong writer with a portfolio that includes long-form (case studies) and short-form work.
• Experience building and segmenting target lists and working directly with a sales team.
• Experience working with agencies or freelancers.
• Strong project management and attention to detail.
• Comfort with data: pulling, interpreting, and summarizing performance.
• Ability to work independently within a defined strategy and take direction from multiple stakeholders.
• Valid driver’s license or ability to access reliable transportation.
• Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions.

Responsibilities

• Execute multi-channel marketing campaigns from approved strategies and briefs.
• Builds and maintains campaign calendars, timelines, and launch requirements.
• Establishes campaign tracking through UTMs, audiences, landing pages, and attribution methods.
• Monitors campaign performance across channels and summarizes findings for internal teams.
• Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.
• Maintains website pages, landing pages, and basic SEO/conversion improvements with agencies or developers.
• Builds and manages emails, workflows, lists, forms, and dashboards in HubSpot.
• Develops customer case studies and newsletters and writes blogs and social posts.

Skills

B2B marketing

Campaign management

Content writing

Data analysis

Project management

Sales collaboration

Tools

HubSpot

WordPress

Apollo

ZoomInfo

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Full Time Professional Holland Patent, Holland Patent, NY, US

7 days ago Requisition ID: 1253

Salary Range: $58,724.00 To $83,970.00 Annually

DEPARTMENT: Revenue > Marketing

REPORTS TO: Fractional CMO

DIRECT REPORTS: None

STATUS: Full-time, Exempt

PAY RANGE: $58,724 - $83,970

ROLE OVERVIEW

The Marketing Specialist executes multi-channel marketing campaigns, marketing technology activities, content development, agency coordination, sales enablement, events, and website updates from approved strategies and messaging. This individual-contributor role manages work from planning through launch and reporting, maintains campaign attribution and data standards, and coordinates with Sales, agency partners, and other contributors to support customer engagement and revenue initiatives.

ROLE CAPABILITIES

Campaign Execution

• Builds and launches multi-channel campaigns from approved strategies and briefs.
• Maintains campaign calendars, timelines, and launch requirements.
• Reviews campaign assets for accuracy and quality before launch.
• Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods.
• Monitors campaign performance across channels.
• Produces regular performance reports and summarizes findings for internal teams.
• Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.
• Develops post-event content and campaigns.
• Maintains website pages, builds landing pages, and completes basic SEO and conversion improvements while coordinating larger changes with agencies or developers.

Marketing Operations

• Builds and manages emails, workflows, lists, forms, and dashboards in HubSpot.
• Maintains assigned HubSpot administration and platform maintenance responsibilities in coordination with Revenue Operations.
• Applies documented lifecycle stages, lead-routing rules, and data standards.
• Builds and segments target-account and contact lists from criteria established by Marketing and Sales.
• Enriches campaign and sales audiences using approved data sources.
• Maintains reporting structures that support campaign and asset-engagement measurement.

Brand Content Development

• Coordinates marketing requests and briefs with agency partners.
• Reviews agency copy and creative against approved brand and messaging standards.
• Tracks agency deliverables, timelines, and assigned budgets.
• Develops customer case studies and testimonials through research and customer interviews.
• Writes newsletters and prospect and customer nurture content.
• Produces short-form content, including blogs and social posts.
• Creates brand, product, and sales collateral from approved messaging.
• Adapts content to the intended audience, channel, and campaign objective.
• Maintains alignment with established brand voice, messaging, and content standards.
• Develops sales enablement materials, including presentations, one-pagers, email templates, outreach sequences, and talking points.
• Coordinates with Sales to identify campaign and sales-play requirements.
• Maintains target-account and contact lists that support approved sales priorities.
• Communicates list, campaign, and asset-engagement results to Sales.
• Coordinates post-event lead handoff and follow-up activity with Sales.
• Maintains approved messaging across marketing and sales-support materials.

MINIMUM JOB QUALIFICATIONS

• 4-6 years of B2B marketing experience, ideally in telecom, technology, or services
• Demonstrated ability to manage campaigns end to end with limited supervision
• Strong writer with a portfolio that includes long-form (case studies) and short-form work
• Experience building and segmenting target lists and working directly with a sales team
• Experience working with agencies or freelancers
• Strong project management and attention to detail
• Comfort with data: pulling, interpreting, and summarizing performance
• Ability to work independently within a defined strategy and take direction from multiple stakeholders
• Valid driver’s license or ability to access reliable transportation.
• Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions.
• Ability to exert up to 10 pounds of force occasionally and negligible force frequently or constantly to move objects.

PREFERRED JOB QUALIFICATIONS

• HubSpot experience, including workflows and reporting, with comfort working in a shared admin environment
• Event or sponsorship coordination experience
• Familiarity with data enrichment or prospecting tools (for example Apollo, ZoomInfo, or similar)
• Experience with a CMS and basic web editing (WordPress)
• Familiarity with customer data and compliance rules in telecom marketing