Marketing Specialist

Bedrock Property Management; Nashville (TN); On-site; USD 52,000 - 73,000; Full time

Job summary

Qualifications

• 1-3 years of marketing experience, preferably in real estate, property management, or a related industry.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Proficiency in Microsoft Office and experience working with marketing platforms and tools.

Responsibilities

• Own property-level marketing campaigns across digital and traditional channels.
• Manage and optimize property listings on ILS platforms (Apartments.com, Zillow, etc.).
• Coordinate advertising, social media, and promotions with vendors and internal teams.
• Maintain marketing assets for portfolio consistency (photos, floor plans, signage).
• Analyze campaign performance and translate insights into actionable recommendations.
• Lead marketing coordination for property transitions (onboarding/offboarding).
• Track timelines and ensure marketing initiatives are executed on schedule.
• Manage marketing requests through Jira.
• Identify process improvements to scale marketing operations.
• Performs all other duties as assigned.

Skills

Digital marketing

Data analysis

Project management

Attention to detail

Communication

Independent worker

Problem solving

Ownership

Adaptability

Collaboration

Creativity

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Microsoft Office

Marketing platforms

Job description

At Bedrock Property Management, we do things a little differently. We're not your ordinary property management group and pride ourselves on doing business with smarts while being unexpected. We thrive on showing investors, customers, and residents that property development & management doesn't have to be boring. Most property management companies refer to the team that keeps things running smoothly as "maintenance", but we are NOT most property management companies. Bedrock focuses on providing the best service to our residents and our owners!

Bedrock Property Management Purpose and Core Values:

The relentless focus on genuine care and standards of excellence for our residents, guests, and clients is our highest mission. Our common purpose is to make a meaningful impact in the lives of others through selfless service.

Our Core Values:

Win As One: We treat everyone with respect, kindness, and empathy. Harnessing cross-functional collaboration, we elevate success, understanding the principle ‘good for the hive, good for the bee.’

By Any Means: No matter the ask, we find a way and take total ownership to make it happen. We Forget The Ordinary, by making the impossible ideas possible, consistently going above and beyond, without compromising integrity.

Continual Growth: We seize every opportunity to grow and develop as individuals, employees, and as a company.

Be Clear, Be Kind: We believe in the kindness of clarity, courageously embracing hard conversations to advance together with shared understanding and transparency.

Position Summary:

Bedrock Property Management is seeking a results-driven and detail-oriented Marketing Specialist to support and execute marketing initiatives across a portfolio of 150+ multifamily properties. This role is responsible for managing property-level marketing execution, ensuring brand consistency, optimizing performance, and driving operational efficiency across marketing channels.

The Marketing Specialist will take ownership of campaign execution, property transitions, and performance reporting while serving as a key partner to operations, vendors, and internal stakeholders. This position is ideal for someone who can balance strategy with execution and is ready to take the next step beyond coordination into ownership and impact. This position is based in Nashville, TN, and requires regular in-person work from our Nashville corporate office.

Knowledge/Skills/Abilities:

• Strong understanding of digital marketing channels, including ILS platforms, social media, and online advertising
• Ability to analyze marketing data and translate insights into actionable recommendations to improve performance
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Strong attention to detail with a focus on accuracy, quality, and brand consistency
• Effective verbal and written communication skills, with the ability to collaborate cross-functionally and engage with internal teams and external vendors
• Ability to work independently, take initiative, and manage projects with minimal supervision
• Strong problem-solving skills with the ability to identify issues, recommend solutions, and drive resolution
• Demonstrated ability to take ownership of responsibilities and follow through to completion
• Ability to adapt to changing priorities and thrive in a dynamic, fast-paced environment
• Collaborative mindset with the ability to build and maintain effective working relationships
• Creative thinking skills with the ability to contribute ideas while adhering to established brand guidelines

Essential Job Functions:

• Own execution of property-level marketing campaigns across digital and traditional channels, ensuring alignment with company strategy and brand standards
• Manage and optimize property listings across ILS platforms (Apartments.com, Zillow, etc.), ensuring accuracy, performance, and strong visual presentation
• Partner with internal teams and vendors to coordinate advertising, social media, and promotional efforts for new developments, lease-ups, and stabilized communities
• Oversee and maintain marketing assets including photography, floor plans, and signage to ensure consistency and quality across the portfolio
• Analyze campaign performance and marketing data, identifying trends and opportunities to improve results and inform decision-making
• Lead marketing coordination for property transitions (onboarding/offboarding), ensuring seamless execution across websites, listings, branding, and vendor partners
• Serve as a primary point of contact during property transitions, collaborating with operations, vendors, and property teams to ensure timelines and deliverables are met
• Manage project timelines, prioritize deliverables, and ensure marketing initiatives are executed accurately and on schedule
• Monitor and manage incoming marketing requests through Jira, ensuring timely responses, proper prioritization, and resolution
• Identify process improvements and efficiencies to enhance marketing operations and scalability
• Performs all other duties as assigned

Specific Education or Experience:

Required:

• 1-3 years of marketing experience, preferably in real estate, property management, or a related industry
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• Proficiency in Microsoft Office and experience working with marketing platforms and tools

Preferred:

• Experience with ILS platforms (Apartments.com, Zillow, etc.)
• Familiarity with marketing analytics and reporting tools
• Experience coordinating with external vendors and managing multiple stakeholders
• Exposure to multifamily, real estate, or hospitality industries

Physical Demands and Work Environment:

• Frequently sit, stand, and walk; regularly talk or hear; use hands/fingers for handling controls; occasionally climb, stoop, kneel, crouch, or crawl.
• Occasionally lift/move up to 25 lbs.
• Visual acuity: close, distance, peripheral vision, and focus adjustment.
• Work environment noise typically moderate.
• Work must sometimes be performed outdoors—able to handle varying seasonal temperatures.

Travel Requirements:

• Up to 10% travel anticipated.

The Bedrock Experience

We're creating a different kind of company at Bedrock. We promise we will never be ordinary, which we hope you can see by this job description. At Bedrock, you will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways and do your best work. If you believe in yourself, enjoy a challenge, and appreciate working with exceptional people, then Bedrock could very well be the last company you ever work for.

Bedrock Property Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.