Marketing Manager

Bedrockmanagement; Nashville (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Bedrock Property Management is seeking a Marketing Manager to lead strategic marketing for a diverse portfolio of multifamily communities in Nashville. You’ll partner with the Director of Marketing, Operations, and on-site teams to develop campaigns that drive occupancy, revenue, and brand growth across new developments, acquisitions, lease-ups, and stabilized properties.

Success comes from combining strategic thinking with hands-on execution, using data to optimize investments and collaborating

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field or equivalent experience.
• 3–5+ years of marketing strategy experience in multifamily housing, real estate, hospitality, or related industry.
• Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.
• Experience interpreting marketing analytics and translating data into actionable recommendations.

Responsibilities

• Develop and execute marketing strategies for an assigned portfolio of multifamily communities to support occupancy, leasing, revenue, and brand objectives.
• Oversee onboarding for new communities, acquisitions, lease-ups, rebrands, and affordable housing, including collateral, listing optimization, and launch initiatives.
• Partner with leadership to implement plans that align with portfolio goals and address property-specific opportunities.
• Execute marketing initiatives to drive lead generation, leasing performance, and portfolio growth.
• Monitor and report property-level marketing performance, analyzing leads, occupancy, cost per lease, traffic sources, and ROI.

Skills

Project management

Written communication

Marketing strategy

Data-driven decisions

Cross-functional collaboration

Adaptability

Customer service focus

Education

Bachelor’s degree in marketing/communications/business

Tools

CRM systems

Adobe Creative Suite

Canva

Microsoft Office

Marketing technologies

Job description

We're growing - intentionally, and with the right people.

We treat everyone with respect, kindness, and empathy. Good for the team, good for the people we serve - there's no difference between the two.

BY ANY MEANS

No matter the ask, we find a way. We take total ownership to make it happen - going above and beyond, without compromising integrity.

CONTINUAL GROWTH

We see every opportunity to grow and develop as individuals and as a company. The best version of Bedrock is always the next one.

BE CLEAR, BE KIND

We believe in the clarity of kindness - courageous enough to have hard conversations, grounded enough to have them well.

• Competitive compensation and defined growth paths
• A culture that rewards results, not just effort
• Work across multiple asset classes and markets
• Ownership mentality - your outcomes are your own
• A team that holds itself to a high standard and supports you in doing the same
• Built from the ground up - you'll see your impact

Position:Marketing Manager

Location: Nashville, TN

Job Id:1520

# of Openings:0

At Bedrock Property Management, we do things a little differently. We're not your ordinary property management group and pride ourselves on doing business with smarts while being unexpected. We thrive on showing investors, customers, and residents that property development & management doesn't have to be boring. Most property management companies refer to the team that keeps things running smoothly as "maintenance", but we are not most property management companies. Bedrock focuses on providing the best service to our residents and our owners.

Bedrock Property Management Purpose and Core Values:

The relentless focus on genuine care and standards of excellence for our residents, guests, and clients is our highest mission. Our common purpose is to make a meaningful impact in the lives of others through selfless service.

Our Core Values:

Win As One: We treat everyone with respect, kindness, and empathy. Harnessing cross-functional collaboration, we elevate success, understanding the principle ‘good for the hive, good for the bee.’

By Any Means: No matter the ask, we find a way and take total ownership to make it happen. We Forget The Ordinary, by making the impossible ideas possible, consistently going above and beyond, without compromising integrity.

Continual Growth: We seize every opportunity to grow and develop as individuals, employees, and as a company.

Be Clear, Be Kind: We believe in the kindness of clarity, courageously embracing hard conversations to advance together with shared understanding and transparency.

POSITION SUMMARY:

At Bedrock Property Management, marketing is about more than creating campaigns - it's about building communities, supporting our onsite teams, and driving measurable business results.

As Marketing Manager, you'll partner with the Director of Marketing, Operations, and On-Site teams to develop and execute marketing strategies across a portfolio of multifamily communities. From new developments and acquisitions to lease-ups and stabilized assets, you'll help drive occupancy, strengthen the Bedrock brand, and deliver marketing initiatives that support long-term growth.

Success in this role is measured by your ability to improve leasing performance, generate qualified leads, optimize marketing investments, and build strong partnerships across the organization. We're looking for someone who combines strategic thinking with hands-on execution and enjoys using creativity and data to solve business challenges.

KNOWLEDGE/SKILLS/ABILITIES:

• Strong organizational and project management skills with the ability to manage multiple communities, projects, and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to collaborate effectively across departments and with external partners.
• Strong understanding of marketing strategy, campaign execution, and performance analysis.
• Ability to interpret marketing data and translate insights into actionable recommendations.
• Experience managing competing priorities in a fast-paced, collaborative environment.
• Self-motivated with a high degree of initiative, accountability, and attention to detail.
• Ability to adapt marketing strategies across a diverse portfolio, including lease-ups, stabilized communities, and affordable housing.
• Commitment to providing exceptional customer service while continuously improving processes and results.

ESSENTIAL JOB FUNCTIONS:

• Develop and execute marketing strategies for an assigned portfolio of multifamily communities that support occupancy, leasing, revenue, and brand objectives.
• Oversee marketing onboarding and ongoing support for new communities, acquisitions, lease-ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives.
• Partner with the Director of Marketing, Operations, and on-site teams to develop and implement marketing plans that align with portfolio goals, support leasing performance, and address property-specific opportunities.
• Execute marketing initiatives that support lead generation, leasing performance, and portfolio growth.
• Monitor, analyze, and report on property-level marketing performance, including lead volume, occupancy, cost per lease, traffic sources, and campaign effectiveness, recommending strategies to improve results and marketing ROI.
• Coordinate with internal teams and external vendors to ensure the timely execution of marketing campaigns, creative assets, websites, photography, signage, and other brand initiatives while maintaining brand standards.
• Attend client meetings and strategic review sessions, providing marketing insights and recommendations to support property objectives.
• Perform other duties and special projects as assigned.

SPECIFIC EDUCATION OR EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3-5 years of experience developing and executing marketing strategies within multifamily housing, real estate, hospitality, or a related industry.
• Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.
• Experience interpreting marketing analytics and translating data into actionable business recommendations.
• Proven ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Excellent written, verbal, and presentation skills.
• Experience managing agency and vendor relationships preferred.
• Familiarity with CRM systems, Adobe Creative Suite, Canva, Microsoft Office, project management platforms, and multifamily marketing technologies is a plus.
• Ability to travel periodically to communities and company events.
• Preferred experience within the property management industry.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently sit, stand and walk.
• Regularly required to talk or hear.
• Frequently required to use hands or fingers to handle or feel objects, tools or controls.
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
• Occasionally lift and/or move up to 25 pounds.
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.

TRAVEL REQUIREMENTS

• Up to 15% travel may be expected for this position. The position is expected to work minimally 4 days in office per week when not travelling.

The Bedrock Experience

We're creating a different kind of company at Bedrock. We promise we will never be ordinary, which we hope you can see by this job description. We know if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Bedrock could very well be the last company you ever work for.

Bedrock Property Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. #EPM3123