Marketing Specialist

WEGMANN automotive GmbH; Murfreesboro (TN); On-site; USD 42,000 - 64,000; Full time

Job summary

WEGMANN automotive GmbH in Murfreesboro, Tennessee is seeking a Marketing Coordinator to coordinate and assist in the design, creation, and delivery of marketing programs and brand management, including online branding and data efforts to support expansion and growth of the company and products.

You will support sales and marketing management, help develop and maintain company websites, create print and online materials, manage press releases and newsletters, conduct market research, assist

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or Graphic Design.
• Excellent verbal and written communication skills.
• Effective interpersonal skills.
• Well-built skills in project management, organization, time management and prioritization.
• Experience with Microsoft Office including Word, Excel and PowerPoint is required.
• Experience with Adobe Creative Suite including InDesign, Photoshop and Illustrator a plus.
• Excellent decision-making and problem-solving skills.
• Excellent analytical and presentation skills.
• Should exhibit great creativity and resourcefulness to solving problems.

Responsibilities

• Coordinate and assist in the design, creation, and delivery of marketing programs and brand management, including online branding and data efforts, to support expansion and growth of the company and products.
• Assist in development and maintenance of the company websites, including brand management, brand descriptions, product attributes, product imagery, and online sales support
• Aid in the creation of print and online materials using graphic design software tools
• Aid in preparing press releases, company newsletters, brochures and event announcements
• Aid in conducting market research activities including competitive analysis
• Assist in promotional strategies and product lifecycle announcements
• Assist in the coordination and management of trade show activities
• Search existing reporting tools to find opportunities for additional promotional support
• Serve as liaison between outside agencies, suppliers, freelance talent, and various marketing services, and the company, ensuring timely and accurate project completions
• Performs other work related duties as assigned

Skills

Brand management

Marketing communications

Graphic design

Education

Bachelor's degree in Marketing, Advertising, Communications or Graphic Design

Tools

Adobe Creative Suite

Microsoft Office

Job description

Coordinate and/or assist in the design, creation, and delivery of marketing programs and brand management, including online branding and data efforts, to support expansion and growth of the company and products.

Job Duties and Responsibilities:

• Assisting sales and marketing management with communication efforts to effectively promote the products and services of the company to the marketplace
• Aid in development and maintenance of the company websites, including brand management, brand descriptions, product attributes, product imagery, and online sales support
• Aid in the creation of print and online materials using graphic design software tools
• Aid in preparing press releases, company newsletters, brochures and event announcements
• Aid in conducting market research activities including competitive analysis
• Assist in promotional strategies and product lifecycle announcements
• .Assist in the coordination and management of trade show activities
• Search existing reporting tools to find opportunities for additional promotional support
• Serve as liaison between outside agencies, suppliers, freelance talent, and various marketing services, and the company, ensuring timely and accurate project completions
• Performs other work related duties as assigned

Experience and Education:

• Bachelor's degree in Marketing, Advertising, Communications or Graphic Design
• Excellent verbal and written communication skills
• Effective interpersonal skills
• Well-built skills in project management, organization, time management and prioritization
• Work to meet project deadlines and provide attention to detail
• Experience with Microsoft Office including Word, Excel and PowerPoint is required
• Experience with Adobe Creative Suite including InDesign, Photoshop and Illustrator a plus
• Excellent decision-making and problem-solving skills
• Excellent analytical and presentation skills
• Should exhibit great creativity and resourcefulness to solving problems