Senior Marketing Specialist

Tribal Health; Scottsdale (AZ); On-site; USD 70,000 - 100,000; Full time

Job summary

Tribal Health is seeking a Senior Marketing Specialist in Scottsdale, AZ to independently plan, develop, execute, and evaluate marketing initiatives that strengthen the company’s brand, support business development and recruiting priorities, and advance organizational objectives.

The role blends hands-on content creation with campaign execution, cross-functional coordination, and measurable accountability for results, including community outreach, conferences, and digital advertising.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• Minimum of four years of progressively responsible professional marketing experience; five to seven years preferred.
• Experience using website content management systems, social media platforms, web analytics, Google Ads, SEO tools, and email marketing platforms.

Responsibilities

• Plan, develop, execute, and evaluate marketing initiatives to strengthen the brand and support business development.
• Manage marketing communications, digital channels, collateral, conferences, and community outreach.
• Lead marketing initiatives from concept through planning, execution, and evaluation with oversight as needed.
• Coordinate cross-functional projects with Business Development, Recruiting, Operations, clinical teams, and leadership.
• Prepare monthly performance dashboards and provide data-driven optimization recommendations.

Skills

Content creation

Campaign execution

Brand communications

Social media strategy

Website management

Analytics

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

SEO tools

CMS (website CMS)

Google Analytics

Email marketing platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Marketing Specialist

Administration Full Time Professional Scottsdale, AZ, US

2 days ago Requisition ID: 2018

Senior Marketing Specialist

Scottsdale, AZ (Onsite)

Position Overview

The Senior Marketing Specialist will independently plan, develop, execute, and evaluate marketing initiatives that strengthen the Company’s brand, support business development and recruiting priorities, and advance organizational objectives. The role combines hands-on content creation and campaign execution with proactive planning, creative problem-solving, cross-functional coordination, and measurable accountability for results.

The Senior Marketing Specialist will manage marketing communications, digital channels, collateral, conferences, and community outreach while identifying opportunities to improve effectiveness. This position requires sound judgment, initiative, flexibility, and the ability to translate leadership direction into completed work without frequent oversight. The role works collaboratively with internal teams and external partners and seeks appropriate approval for significant expenditures, sensitive communications, and decisions beyond delegated authority.

Key Responsibilities

Marketing Collateral & Brand Communications

• Create and maintain service-line slipsheets, one-page summaries, presentations, event materials, and other marketing and outreach collateral.
• Develop reusable templates and maintain consistency with approved branding, messaging, accessibility, and applicable compliance requirements.
• Coordinate with internal subject-matter experts to confirm accuracy and manage review, approval, version control, and distribution of materials.
• Proactively identify gaps in existing marketing materials and recommend and produce updates that support emerging Company priorities.

Website Management

• Manage routine website content updates, including service information, news, events, and other approved communications.
• Maintain accurate, accessible, user-friendly, mobile-responsive content and coordinate technical changes with internal or external web support.
• Monitor website traffic, engagement, conversions, and other analytics; recommend content and usability improvements based on performance.
• Maintain a current website content inventory and prioritized improvement plan; proactively identify outdated information, content gaps, usability concerns, and opportunities to improve engagement and conversions.

Social Media & Content

• Maintain a channel-specific social media strategy, publishing calendar, and approved response practices; create, schedule, and publish accurate, engaging, culturally respectful content.
• Highlight Company services, recruiting initiatives, community involvement, educational information, and organizational developments.
• Monitor comments, mentions, and messages; route sensitive inquiries appropriately and report on engagement, reach, audience growth, and referral traffic.
• Develop clear, compelling messaging that translates complex healthcare, staffing, and consulting information into accessible content for clients, candidates, and partners.
• Identify opportunities for thought leadership, educational content, success stories, and approved testimonials that strengthen the Company’s credibility.

Community Engagement & Outreach

• Develop and maintain an annual community engagement plan identifying priority audiences, partners, events, sponsorships, and outreach opportunities.
• Coordinate participation in health fairs, community events, educational activities, and culturally relevant observances.
• Work with internal teams and community partners on outreach materials, logistics, participation, and timely follow-up; build respectful, sustained relationships.
• Ensure community-facing communications reflect cultural awareness and respect; obtain appropriate approvals before using client or partner names, photographs, stories, or testimonials.

Conference Planning & Execution

• Plan and coordinate approved conferences, exhibits, sponsorships, and speaking engagements, including objectives, budgets, timelines, departmental participation, and event execution.
• Coordinate booth reservations or rentals, exhibitor services, equipment, shipping, signage, presentation materials, and other logistical requirements within established deadlines.
• Work with participating departments to identify priority contacts, coordinate permitted pre-event outreach, schedule meetings, and promote Company participation.
• Coordinate conference lead capture, assign departmental follow-up ownership, and track completion of timely post-event outreach using approved systems and contact practices.
• Track conference expenditures, qualified contacts, scheduled meetings, resulting opportunities, and follow-up completion. Coordinate with participating departments to evaluate longer-term outcomes, including attributable revenue and return on investment where measurable, and recommend future participation.

Digital Advertising, Search & Email Marketing

• Manage approved Google Ads and other digital campaigns, including audiences, keywords, creative content, landing pages, conversion tracking, and budget pacing; evaluate click-through rates, cost per click, conversion rates, and cost per conversion to recommend improvements.
• Develop and maintain search engine optimization (SEO) initiatives addressing keyword research, website content, metadata, internal linking, local search visibility, and organic search performance.
• Develop segmented email campaigns and newsletters; test messaging, subject lines, and content; maintain approved contact practices; and monitor delivery, engagement, unsubscribes, and conversions.
• Coordinate external marketing agencies or vendors when needed and monitor their deliverables, spending, and results.
• Evaluate appropriate marketing technologies, automation, and AI-assisted tools to improve efficiency while protecting confidential information, verifying accuracy, and following Company policies.
• Develop and maintain a monthly marketing performance dashboard covering relevant website, social media, advertising, email, outreach, and event results, with quarterly recommendations for improvement.
• Handle sensitive information appropriately and represent the Company with professionalism, respect, and sound judgment.
• Independently lead approved marketing initiatives from concept through planning, execution, follow-up, and evaluation; communicate progress and obtain timely approval for decisions outside delegated authority.
• Identify and propose creative, practical marketing opportunities; incorporate feedback constructively and revise or redirect plans promptly when priorities, resources, or leadership direction change.
• Exercise sound judgment regarding routine decisions and seek timely approval for significant expenditures, sensitive messaging, strategic changes, and other matters outside delegated authority.
• Maintain organized project schedules, approvals, deliverables, and vendor commitments; anticipate obstacles, resolve routine issues, and ensure reliable follow-through.
• Recommend marketing plans and campaign priorities aligned with Company strategy, service offerings, audience needs, and growth opportunities.
• Translate approved priorities into an integrated marketing calendar and actionable plans with objectives, timelines, deliverables, and performance measures.
• Monitor industry developments, audience needs, competitor activity, and emerging marketing practices to identify practical opportunities for the Company.
• Coordinate cross-functional marketing projects with Business Development, Recruiting, Operations, clinical teams, and leadership, securing needed inputs and maintaining accountability for completion.
• Maintain an organized, current library of approved brand assets, marketing collateral, photographs, presentations, and templates with appropriate version control.
• Prepare cost estimates and resource recommendations for proposed campaigns, events, and promotional activities; evaluate vendor proposals and monitor spending against approved budgets.

Qualifications

• Bachelor’s degree in marketing, or a closely related field with substantial marketing coursework, required.
• Minimum of four years of progressively responsible professional marketing experience; five to seven years preferred, including independent planning, execution, and evaluation of campaigns and projects.
• Experience using website content management systems, social media platforms, web analytics, Google Ads, SEO tools, and email marketing platforms.
• Strong writing, editing, organizational, project management, and interpersonal communication skills.
• Ability to manage multiple priorities, coordinate with stakeholders, meet deadlines, and maintain confidentiality in a healthcare environment.
• Demonstrates accountability, sound judgment, initiative, and reliable follow-through, independently advancing responsibilities and completing assignments accurately and on time without requiring frequent direction or oversight.
• Ability to communicate in a positive, approachable, and engaging manner with colleagues, candidates, clients, community partners, and other stakeholders.
• Ability to develop original ideas while remaining collaborative, responsive to direction, and willing to revise or discontinue approaches based on organizational needs.

Preferred Qualifications

• Experience supporting healthcare organizations, Tribal communities, rural healthcare settings, or culturally diverse audiences.
• Experience coordinating conferences, sponsorships, community events, and marketing campaign reporting.

Measures of Success

Success in this position will be demonstrated through the Senior Marketing Specialist’s ability to:

• Proactively identify needs and opportunities, recommend actionable ideas, and advance initiatives independently without frequent direction or oversight.
• Respond constructively to feedback, adjust priorities promptly, and follow through consistently on commits and approved changes.
• Deliver accurate, consistent marketing materials and timely website and social media updates.
• Execute approved marketing campaigns and outreach activities within established budgets and timelines.
• Improve relevant website, social, advertising, and email engagement and conversion measures.
• Coordinate well-organized conferences and community events with documented follow-up and measurable outcomes.
• Provide accurate monthly performance dashboards, quarterly improvement recommendations, and meaningful evaluation of campaign and event outcomes.

This description summarizes the role and may be updated as the Company’s services and business needs evolve.

Native American Preference: Preference in filling vacancies is given to qualified Native American candidates in accordance with federal law (Title 25, USC Section 472). Form BIA-4432 should be submitted with the application. For more information about Native American Preference in employment please click here.

Equal Opportunity Employer: Tribal Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We value the skills, experience, and dedication that veterans bring to the workplace and qualified veterans are encouraged to apply. Tribal Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know by emailing [e-mail] or by calling [phone]. For more info on EEOC please visit EEOC KNOW YOUR RIGHTS