Hybrid Marketing Specialist — Data-Driven Campaigns & HubSpot

Connect Search, LLC; Madison (WI); On-site; USD 80,000 - 85,000; Full time

Job summary

A recruitment firm is seeking a Marketing Specialist in Madison, WI, to manage multi-channel campaigns. The role features a hybrid work schedule of two days from home each week. Ideal candidates will have a Bachelor's degree in Marketing and at least three years of marketing experience, especially in B2B or technology sectors. Responsibilities include budget monitoring, performance tracking, and creating dashboards for visualizing campaign effectiveness. Competitive salary range of $80k - $85k plus bonus.

Qualifications

• Bachelor's degree in Marketing required.
• Minimum of 3 years in marketing, preferably in B2B/B2G sectors.
• Experience with technology-based industries is a plus.

Responsibilities

• Manage multi-channel campaigns to ensure effectiveness.
• Create dashboards for campaign performance visualization.
• Track budgets and key performance metrics daily.

Skills

Campaign management

Budget monitoring

Data visualization

Lead quality assessment

Education

Bachelor's degree in Marketing

Tools

HubSpot

Job description

A recruitment firm is seeking a Marketing Specialist in Madison, WI, to manage multi-channel campaigns. The role features a hybrid work schedule of two days from home each week. Ideal candidates will have a Bachelor's degree in Marketing and at least three years of marketing experience, especially in B2B or technology sectors. Responsibilities include budget monitoring, performance tracking, and creating dashboards for visualizing campaign effectiveness. Competitive salary range of $80k - $85k plus bonus.