Paid Social & Brand Activation Lead for Luxury Interiors

The Workshop LA; Los Angeles (CA); On-site; USD 80,000 - 90,000; Full time

Job summary

The Workshop LA is seeking a Marketing & Paid Social Specialist to own paid social strategy and execution while guiding offline marketing initiatives, trade partnerships and industry events in Los Angeles.

You’ll manage campaigns across Meta and Pinterest, collaborating with design and content teams to showcase pattern and texture for trade and consumer audiences. The role demands strong analytics and a keen eye for luxury home branding.

Qualifications

• 3+ years of marketing experience in the home sector.
• Hands-on paid social experience with Meta Ads Manager and Pinterest Ads.
• Familiarity marketing to both trade professionals and retail consumers.
• Strong analytical skills with interior styling and brand presentation.

Responsibilities

• Plan, launch and optimize paid campaigns across Meta and Pinterest with ROAS/CAC targets.
• Collaborate with design and content teams to brief creatives for trade and consumer audiences.
• Build custom audiences, lookalikes, and retargeting for interior designers and design enthusiasts.
• Lead brand activations, pop-ups and trade shows, managing collateral and signage.
• Report on KPIs, A/B tests, and align ad calendars with new collection launches.

Skills

Paid social advertising

Analytics

Trade marketing familiarity

Interior design sense

Tools

Meta Ads Manager

Pinterest Ads

Job description

The Workshop LA is seeking a Marketing & Paid Social Specialist to own paid social strategy and execution while guiding offline marketing initiatives, trade partnerships and industry events in Los Angeles.

You’ll manage campaigns across Meta and Pinterest, collaborating with design and content teams to showcase pattern and texture for trade and consumer audiences. The role demands strong analytics and a keen eye for luxury home branding.