Marketing Specialist

Bold City Heating & Air; Jacksonville (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Health benefits

Mileage reimbursement

Paid time off

Career growth

Job summary

Bold City Heating & Air in Jacksonville, FL is seeking a Marketing Specialist to grow our HVAC/home services presence. This hands-on role focuses on social content, local events, and turning connections into opportunities.

You’ll photograph installations, craft videos, build relationships with chambers and realtors, and coordinate campaigns to engage homeowners. Must enjoy community outreach and operating in a fast-paced environment.

Qualifications

• Two or more years of experience in marketing, social media, community outreach, or a related role preferred.
• Comfortable introducing yourself, building relationships, and representing the company professionally.
• Strong writing, organization, and communication skills.
• Experience with Canva and basic photo and video editing.
• Ability to create engaging short videos and social media content.
• Comfortable working independently and following through on projects.
• Valid driver’s license and ability to travel locally.
• Availability for occasional evening or weekend events.
• HVAC or home services experience is a plus, but not required.

Responsibilities

• Manage social media: Plan, create, and publish content for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile.
• Capture content: Visit job sites to photograph installations, film short videos, interview technicians, and collect customer stories with permission.
• Build local relationships: Represent Bold City at chamber meetings, networking groups, neighborhood events, and business associations.
• Develop referral partners: Connect with realtors, property managers, home inspectors, neighborhood organizations, and local businesses.
• Coordinate community events: Organize sponsorships, vendor booths, giveaways, and other opportunities to introduce Bold City to local homeowners.
• Promote seasonal specials: Create and coordinate social posts, flyers, email campaigns, and other promotional materials.
• Engage our audience: Respond to social media comments and messages and route customer requests to the office.
• Support customer retention: Help coordinate referral campaigns, maintenance reminders, customer appreciation, and system anniversary campaigns.
• Keep marketing organized: Maintain a content calendar, track projects, coordinate vendors, and stay within approved budgets.
• Track results: Report on leads, booked appointments, referral activity, and campaign performance.

Skills

Social media management

Content creation

Community outreach

Relationship building

Communication

Writing

Independent work

Travel locally

Tools

Canva

Photo editing

Video editing

Job description

Marketing Specialist — HVAC/Home Services.

Jacksonville, FL | Full-Time | In-Person.

Bold City Heating & Air is a local, family-owned company looking for an outgoing, creative, and organized Marketing Specialist to help grow our presence throughout Northeast Florida.

This is a hands-on position for someone who enjoys creating social media content, meeting people, attending community events, and turning local connections into business opportunities.

What You’ll Do:

• Manage social media: Plan, create, and publish content for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile.
• Capture content: Visit job sites to photograph installations, film short videos, interview technicians, and collect customer stories with permission.
• Build local relationships: Represent Bold City at chamber meetings, networking groups, neighborhood events, and business associations.
• Develop referral partners: Connect with realtors, property managers, home inspectors, neighborhood organizations, and local businesses.
• Coordinate community events: Organize sponsorships, vendor booths, giveaways, and other opportunities to introduce Bold City to local homeowners.
• Promote seasonal specials: Create and coordinate social posts, flyers, email campaigns, and other promotional materials.
• Engage our audience: Respond to social media comments and messages and route customer requests to the office.
• Support customer retention: Help coordinate referral campaigns, maintenance reminders, customer appreciation, and system anniversary campaigns.
• Keep marketing organized: Maintain a content calendar, track projects, coordinate vendors, and stay within approved budgets.
• Track results: Report on leads, booked appointments, referral activity, and campaign performance.

What We’re Looking For:

• Two or more years of experience in marketing, social media, community outreach, or a related role preferred.
• Comfortable introducing yourself, building relationships, and representing the company professionally.
• Strong writing, organization, and communication skills.
• Experience with Canva and basic photo and video editing.
• Ability to create engaging short videos and social media content.
• Comfortable working independently and following through on projects.
• Valid driver’s license and ability to travel locally.
• Availability for occasional evening or weekend events.
• HVAC or home services experience is a plus, but not required.

Compensation & Benefits:

• 50,000-60,000 annual base salary +quarterly performance bonuses.
• Health, dental, and vision benefits.
• Paid time off and paid holidays.
• Mileage reimbursement or company transportation for approved business travel.
• Opportunity to grow with a local, family-owned company.