Marketing Specialist

Civica Law Group, APC; Irvine (CA); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Unlimited PTO

Professional development

Job summary

Civica Law Group, APC in Irvine, CA is seeking a Marketing Specialist to develop and execute initiatives that grow the firm’s brand and client base. You will manage digital marketing, content, events, and client communications, supporting attorneys and business development.

Ideal candidates are outgoing, detail-oriented, and capable of managing multiple projects, webinars, and podcasts while maintaining brand consistency across materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• 3+ years of marketing experience, preferably within a law firm or professional services environment.
• Experience with email marketing, social media management, and website content management systems.
• Exceptional written and verbal communication skills.
• Strong project management, organizational, and interpersonal skills.

Responsibilities

• Create engaging content for newsletters, blogs, and LinkedIn.
• Manage the firm's website through HubSpot and optimize content for SEO.
• Oversee webinar series from strategy to post-show analytics and assets.
• Lead podcast strategy, content, guest management, recording, and promotion.
• Write and distribute articles for publishing by media outlets.
• Distribute newsletters and communications to target lists.
• Design marketing materials and branded assets to maintain consistency.
• Coordinate photo and video shoots for promotional material.
• Participate in conferences and client events as on-site marketer.
• Plan, promote, and attend attorney training seminars.
• Assist attorneys in expanding client relationships and social media presence.
• Promote attorney awards, speaking engagements, and firm achievements.
• Identify market trends and growth opportunities in core practice areas.

Skills

Content creation

Copywriting

Project management

Social media management

Communication skills

Analytics

Independent work

Time management

Education

Bachelor's degree

Tools

Microsoft Office

Adobe

HubSpot

Job description

Marketing Specialist

Hybrid in Irvine, CA | Full-Time

About Civica Law Group

Civica Law Group represents cities, counties, and other public agencies on legal matters involving public safety, code enforcement, housing, land use, nuisance abatement, and related litigation.

Our team has more than 75 years of combined experience working with public agencies. We are a close-knit group that takes pride in working closely with our clients to address issues affecting their communities.

About the Role

Civica Law Group is looking for a Marketing Specialist to join our team.

The Marketing Specialist is responsible for developing and executing marketing initiatives that enhance the firm's brand, generate new business opportunities, and support attorney and business development efforts. This role supports digital marketing, content creation, events, and client communications to drive firm growth and visibility.

We are looking for someone who is outgoing, detail-oriented, motivated, self-directed, and a team player.We’re seeking a jack of all trades who can handle our marketing needs, as well as manage a webinar and podcast series.

What You'll Do

• Create engaging content for various marketing channels, including monthly newsletters, blogs, and Civica’s LinkedIn account.
• Manage the firm's website through HubSpot, ensuring content remains current, relevant, and SEO optimized.
• Manage the firm’s webinar series including strategy & development, project management, content development, speaker management, technology, marketing assets, audience registration, post webinar follow-up, financials, reporting & analytics.
• Manage the firm’s podcast leading strategy, branding, content, guest management, recording, editing, publishing, marketing & promotion, reporting & analytics including audience engagement.
• Write and distribute articles for publishing by media or other publications.
• Distribute newsletter and other communications to appropriate contact lists.
• Design marketing materials, presentations, and branded products, ensuring our brand stays consistent across all materials.
• Coordinate photo and video shoots for promotional material.
• Participate in conferences to support marketing the firm, take lead on networking at client events, and act as on-site event coordinator.
• Plan, promote, and attend training seminars with attorneys.
• Assist attorneys in expanding client relationships and social media presence.
• Promote attorney awards, speaking engagements, publications, community involvement, and firm achievements.
• Identify market trends, competitive opportunities, and growth strategies within key practice areas.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• 3+ years of marketing experience, preferably within a law firm or professional services environment.
• Experience with Microsoft Office products, Adobe, and Hubspot.
• Exceptional written and verbal communication skills.
• Experience with email marketing, social media management, and website content management systems.
• Strong project management, organizational, and interpersonal skills.
• Ability to work independently and manage multiple priorities.
• Analytical mindset with the ability to make data-driven decisions and communicate them effectively.
• Knowledge of social media trends and consumer behavior.
• Strong copywriting and content creation abilities.
• Ability to work in a fast-paced environment and demonstrate initiative.

Why Join Civica?

Meaningful and Interesting Work

Our firm is working on issues that directly impact communities, including public safety, code enforcement and quality-of-life matters.

Hybrid Schedule

Work from home on Wednesdays and Fridays, with additional flexibility through our PTO policy for eligible exempt employees.

Benefits

• Medical, dental, and vision insurance
• Firm-paid life insurance
• 401(k) retirement savings plan with discretionary employer contributions
• Unlimited paid time off
• Professional development and training opportunities

Travel: 10% travel within the state of California as needed for conferences and networking events

Compensation: $60k to $85k annually, depending on experience and qualifications.